KTYS Stunting

[kentuckymedia]

They may keep it Country, and just run it as cheap as possible.  Yes, KSCS is having its own issues, but it still helps keeping KPLX run away with the grand prize.

[milton77]

It appears citadel is attempting to/figuring out how to sell older demos to advertisers with the True Oldies format. Perhaps they might make KTYS classic country or country oldies & target listeners of a similar age.

[DFW Muser]

They've already got that figured out... It's called KSCS.

[welcome2reality]

A quality audience that BIG KSCS has, too....the biggest 25-54 unemployed audience in DFW! 

[no1uno]

A quality audience that BIG KSCS has, too....the biggest 25-54 unemployed audience in DFW! 

I am certain you can prove that.  all country, has historically had far greater qualitative than most would expect.  This is probably based on your dislike for the format.  Give it its due, whether you like it or not,you'd love to sell it, regardless the slump that both The wolf and KSCS have gone thru.

[eliseatheduck]

Funny how John Hopkins, Univ of Chicago, U.T. and Duke University did a joint  research survey 2 years ago about music and the results were the music choice of a majority of people who have bouts of depression, alcohol addiction or some other form of mental challenges preferred country! Hip hop was the choice of those who dropped out of high school, barely graduated with a C average or received a GED. Classical music was the choice of those in the medical profession,(Doctors, nurses), along with traditional Jazz,plus "oldies" Same for Business administrators,and Corporate execs. Rock was preferred by lawyers,military personnel and Police. I thought it was  malarkey until a friend of mine showed me a copy of the New  England Journal of Medicine it was printed in.

[BossJock1947]

A quality audience that BIG KSCS has, too....the biggest 25-54 unemployed audience in DFW! 

I am certain you can prove that.  all country, has historically had far greater qualitative than most would expect.  This is probably based on your dislike for the format.  Give it its due, whether you like it or not,you'd love to sell it, regardless the slump that both The wolf and KSCS have gone thru.

Have you ever been to an oldies remote? Fat butts and no teeth driving gravel trucks 

[realitycheck71]

Funny how John Hopkins, Univ of Chicago, U.T. and Duke University did a joint  research survey 2 years ago about music and the results were the music choice of a majority of people who have bouts of depression, alcohol addiction or some other form of mental challenges preferred country! Hip hop was the choice of those who dropped out of high school, barely graduated with a C average or received a GED. Classical music was the choice of those in the medical profession,(Doctors, nurses), along with traditional Jazz,plus "oldies" Same for Business administrators,and Corporate execs. Rock was preferred by lawyers,military personnel and Police. I thought it was  malarkey until a friend of mine showed me a copy of the New  England Journal of Medicine it was printed in.

How nice.  Radio uses qualitative studies like media audit and scarborough and others that correlate directly with usage.  Nice statistic, but market by market this means nothing.

[eliseatheduck]

Wonderful, but radio mostly uses questions to skew a projected response, rather than an objective one. The survey I mentioned was objective and outside the industry. I am sure the resident pro corporate spin trolls will differ,but hey thats their job.