HD Alliance Presents New Mobile Marketing Campaign

[dumber than a box of hair]

Until the radios begin appearing in the big three automakers as standard equipment, the concept is going to struggle until the HDA and Ibquity run out of money.

The reason satellite radio receivers are standard equipment on so many cars is the same reason HD radios aren't.  The satellite radio companies have made nearly all the auto manufacturers "partners" of either XM or Sirius...meaning, they have "spiffed" the auto manufacturers so the radios will be included in their cars.  iBiquity is all about collecting extortionate licensing fees rather than getting the product out there by all possible means, and they have yet to realize this.  If/when they come around, they might have a fighting chance.  Until then, they'll continue to wonder why the radios don't sell.

Two web pages say it all: http://www.xmradio.com/whatisxm/inyourvehicle/new-vehicles.xmc and http://www.sirius.com/getsirius/stores/autodealerlocator .  This is the route iBiquity will have to take sooner or later.

[KB1OKL]

Anyone interested in purchasing an HD Radio can now text the word "UPGRADE" to 34343 for more information.

"This campaign is the first to issue a call to action that will create a direct conversation with consumers," said HD Alliance President/CEO Peter Ferrara. "By establishing a direct, instant relationship with consumers who show an interest in HD Radio, we begin to activate a whole new category of catalysts..."

Full story:
http://www.radioink.com/HeadlineEntry.asp?hid=142711&pt=todaysnews

Their site is mobbed, look at the stats:

http://siteanalytics.compete.com/hdradio.com+clearchannelmusic.com+pandora.com/?metric=uv

[KB1OKL]

error

[LinoNYC]

Until the radios begin appearing in the big three automakers as standard equipment, the concept is going to struggle until the HDA and Ibquity run out of money.

The reason satellite radio receivers are standard equipment on so many cars is the same reason HD radios aren't.  The satellite radio companies have made nearly all the auto manufacturers "partners" of either XM or Sirius...meaning, they have "spiffed" the auto manufacturers so the radios will be included in their cars.  iBiquity is all about collecting extortionate licensing fees rather than getting the product out there by all possible means, and they have yet to realize this.  If/when they come around, they might have a fighting chance.  Until then, they'll continue to wonder why the radios don't sell.

Two web pages say it all: http://www.xmradio.com/whatisxm/inyourvehicle/new-vehicles.xmc and http://www.sirius.com/getsirius/stores/autodealerlocator .  This is the route iBiquity will have to take sooner or later.

_And in the end it won't matter.  The churn rate for serius was 2.2%/mo for '07 so, every 4.25-5 years they effectively must replace their entire subscriber base.

Now that the economic realities of the Bush administration are taking effect, consumers are facing real inflation and according to news reports, they are cutting back on non-essentials. 

The satellites are aging as are the "talent".

Go to any retailer selling satRad and note how the elaborate displays are often silent and always ignored.

Draw your own conclusions.

Lino

[DToTheJ]

error

Yep, HD Radio's marketing strategies are quite full of 'em...

[dumber than a box of hair]

Go to any retailer selling satRad and note how the elaborate displays are often silent and always ignored.

Funny how the ones I've seen are always operating, and people are always interested.  Whether or not they buy it is another story, but the radios are always on.  Can't say the same for HD, when I can actually find a retailer that still attempts to sell it.

[LinoNYC]

Go to any retailer selling satRad and note how the elaborate displays are often silent and always ignored.

Funny how the ones I've seen are always operating, and people are always interested.  Whether or not they buy it is another story, but the radios are always on.  Can't say the same for HD, when I can actually find a retailer that still attempts to sell it.

Well as people seem to say "New York is different" BB, CC, RS all have satrad and hd on display. this past weekend I went into two each of BB and CC for computer parts on weekly sale, one Best Buy had a working sat display but the volume was all the way down and there was no public interest.

The displayed systems don't sound very good, somewhat mushy artifacted and narrowband due to the small car radio speakers used. If you compare that to the booming racket from the Home Theater section (where the action is) it's no wonder no one is attracted.

When Satellite radio debuted and started appearing here 5-6 years ago there was some interest, I do remember seeing the displays better maintained and some would stop and listen. since then personal media has trumped all else.

As far as Iboc, hopefully the new chips will finally permit it's inclusion in home theater, boomboxes and clock radios, those are the sorts of radios that people now buy.

At this point, given the daily bad news reports I'am reading and seeing re: the economy, everyone seems to be cutting back on non-essentials. As I see it, the fact that iboc is just an enhancement to existing technology means that it can better weather this period.

Lino

[JohnW]

As far as Iboc, hopefully the new chips will finally permit it's inclusion in home theater, boomboxes and clock radios, those are the sorts of radios that people now buy.

How could anyone possibly hear the difference between HD and analog on a clock radio?

[Play Freebird]

How could anyone possibly hear the difference between HD and analog on a clock radio?

That's why those radios have an HD indicator light.  You (might) see it come on, then you'll think "this is wonderful."   The power of suggestion. 

[Savage]

An amusing thing about HD clock radios which hasn't gotten much publicity:

Since an HD Radio is essentially a computer, the CPU has a cooling fan.  Many HD clock radios have been returned because consumers find the noise or air movement (or both) objectionable in the quiet nighttime environment of a bedroom.  Of course relocating the radio from the bedside stand is kind of self-defeating.  Why buy a radio you have to place in an inconvenient location, like away from the bed, over on a dresser?

I guess most radio listeners want receivers which are quiet when they're turned off.