94.5 FM Format Flip in Birmingham!

[romer979fm]

Not a bad sounding station.  A bit of L.A. style pretentiousness, but that's pretty much a staple of the format.

what do you find pretentious about 100.3/LA?  I think's it's very low-key...and well-targeted to the very normal side of Southern California

[alabamamediabuzz]

Maybe I caught a part-timer who was full of himself or maybe I was being a cranky listener.

But I have never appreciated the "jock as waaay smarter than the listener" presentation for that type of station, or ANY for that matter.  The music was a pretty good mix of stuff that is just off the mainstream radar, but not so far off that the station could be regarded as Prometheus bringing fire to humanity.  I prefer the "friend sharing something cool" presentation.  Makes for a warmer feel.

That being said, will this work in the Ham?

[passtheword]

Maybe I caught a part-timer who was full of himself or maybe I was being a cranky listener.

But I have never appreciated the "jock as waaay smarter than the listener" presentation for that type of station, or ANY for that matter.  The music was a pretty good mix of stuff that is just off the mainstream radar, but not so far off that the station could be regarded as Prometheus bringing fire to humanity.  I prefer the "friend sharing something cool" presentation.  Makes for a warmer feel.

That being said, will this work in the Ham?

I've listened to LA's "Sound" and I really like it. We could use a Triple A station in Birmingham, no doubt about that. But...I just don't see it happening in Birmingham. As I stated on another thread on the board here...When was the last time any of you saw a AAA station in Birmingham? I could be wrong, but my feeling is that WYSF will wind up with a CHR or oldies format (let's just hope they're not going to put a 4th country station on the air here in Birmingham  ). I say oldies is a possibility because Citadel has flipped several of their stations in the past few weeks to oldies. Most of them are in larger markets. Still, they might try it in a smaller market like Birmingham. As far as AAA goes, we might not ever see that in Birmingham unless one of the non-commercial FM's begin to offer it. Not many options there, either, unless Samford's WVSU were to go AAA.


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[alabamamediabuzz]

I agree that we don't need a 4th country station in the market.  The thing that makes me crazy is that less attention might be paid to placing a format in the market that is the PERFECT fit, as opposed to making something that meets a corporate goal.

The reason for the sudden shift to Oldies by Citadel is a business model.  The company has all these programming formats that they inherited from the old ABC Radio Networks, with most playing in the smaller markets.  In order to update the product, they have a couple of formats from "signature" programmers.  Scott Shannon's True Oldies is one.  Platinum is another, more recently launched product.  There is money to be made by placing the format on other stations and having them pay a fee or clear the spots.  If you can't get someone else to clear the format in a market, you sorta have to "put up or shut up" about how good it is by clearing it on one of your stations.

If you look at the WYSF, they could throw oldies or Platinum on the air, gain a clearance and use it as a success story when they market it elsewhere...providing it does well.  What interests me about Reg's retention by the station is that they may be using him to help develop a Triple A/Sound/Coffee House type format.  The stampede to Jack might be ready for a repeat and there's short term cash to be made if they can come up with the next flavor of the week.

[passtheword]

  What interests me about Reg's retention by the station is that they may be using him to help develop a Triple A/Sound/Coffee House type format. 

May be. If that's what Citadel's intentions are, however, he's either not aware of it or at least he's not letting on he knows anything in regards to the new format. He made comment about the pending format change on the air this morning, and he said he doesn't know what's going on with all of it other than he's been told to show up for the show every week.



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[jay]

i'm in my 2nd hour of checking out the sound.  i'll admit, it reminds me of the old zew.  it's even better than nashville's lightning 100.  i belive i'll be checking this out even more.  good stuff.  i like this format.  thanks whoever put me onto it...

[TALLRED]

Hate to burst your bubbles, but as of 10:53 tonight, 94.5 is still playing Country.  I'll check in at midnight and see if they still are.

If they do turn to oldies, maybe they'll be like 106.1 in Tallahassee. "Tallahasse's Greatest Hits Q106."  I heard em back in may, and they play songs you haven't heard in a while, we haven't had any oldies on FM with a usable signal  since WODL flipped in 04, and Cool 92/94 flipped in Huntsville in 06.

The Saga continues.......

[TALLRED]

As I promised, I checked 94.5 for any updates, It's 12:34 and still nothing different.

Travis

[TALLRED]

Hey Y'all.....

I SPOKE TOO QUICK.... As of 1:18 AM this morning they're BACK TO NORMAL, they just played "It's too late to apologise."  All of this waiting up for this, I have to find something better to do than spend my time waiting on the edge for the same ole bull donkey.

Have a great evening, uh, morning.\

Travis

[TALLRED]

I'm in a mass state of Confusion.  After Today's Jox simulcast, they're back to the country programming.  All this is driving me nuts.
Hope none of you think I'm going nuts, because it sure does look like it.

Travis