KMCQ is going oldies

[mightymoose]

Whatever KMCQ ends up doing I would appreciate it if they'd just drop in some quality sweepers.   Sure would brighten up the dang thing.  The one they run sounds like it was voiced by the overnight jock in The Dalles.  I know, they're running it on the cheap, but jeeez guys get Charlie Van Dyke or Drew Dimmel or someone who sounds appropriate. 

[IndigoCoyote]

Well, you're certainly not going to spend money on branding if you have no intention of maintaining the brand.  The right to operate the station at 104.5 in Covington is currently held by some bankers looking to make some moolah.  They are not interested in programming, proper positioning, marketing, processing, or anything that costs money.  This is a legal placeholder. Nothing more.  In a few weeks or months, it will not be KMCQ, there will be other calls.  It may not be broadcasting from Enumblah, that one is most certainly up in the air.  It will likely be doing something differently musically- or given the sudden interest in talk on FM, maybe it will go that way instead.  If it gets stuck in SE King County for the long run, maybe it will go all-NASCAR.

I agree that their music mix has been pretty decent.  Too bad it won't be there much longer.

[SeattleObserver]

First Broadcasting General Counsel Elizabeth Hammond leaves, along with an analyst.

She’ll be returning to D.C., from the Dallas-based facility development company and station owner that no longer needs a fulltime in-house general counsel. T-R-I hears that First also laid off one of its analysts and a member of the office staff. But there’s no wholesale exiting here – the company just recently merged (in July) with Cavalry Media Services into a new entity named BMT, for Broadcast Management & Technology. Alta Communications had backed First and it remains in the corner of BMT, and its Brian McNeill and Bob Emmert are on the board of the new company, which offers consulting on finance, management, operations and engineering (with Bob Denny). It’s also offering services in the areas of receivership, Chapter 7/11 trusteeship and blind trusts – which should be growth businesses in 2009.

[Grindlfan]

Well, you're certainly not going to spend money on branding if you have no intention of maintaining the brand.  The right to operate the station at 104.5 in Covington is currently held by some bankers looking to make some moolah.  They are not interested in programming, proper positioning, marketing, processing, or anything that costs money.  This is a legal placeholder. Nothing more.  In a few weeks or months, it will not be KMCQ, there will be other calls.  It may not be broadcasting from Enumblah, that one is most certainly up in the air.  It will likely be doing something differently musically- or given the sudden interest in talk on FM, maybe it will go that way instead.  If it gets stuck in SE King County for the long run, maybe it will go all-NASCAR.

I agree that their music mix has been pretty decent.  Too bad it won't be there much longer.

Well, that is depressing.

[dunno]

Tuned in for the first time today.  Sounds like a banker from the Dalles is doing the liners.

Liner said the greatest hits of the 60's and 70's, and they play All She Wants to Do is Dance, 1985???

What are you all smokin up there in them Covington Hills. 

The audio drop in's??? 

[mightymoose]

Yes, bankers doing liners for their own radio stations, this is what radio has come to.  Do you feel inspired?  Clear Channel, Citadel  & Cumulus take note.

[radioxpert]

I keep hearing the same low budget legal ID/liner, over and over again.  How difficult would it be to invest in an imaging package?  How about a memorable name for the station, like "Magic 104.5" or "Q104.5?"