MOViN 101.1 Out -- Christmas Music In

[thewolfmanrocks]

MOViN 101.1 officially flipped to all-Christmas at midnight.  Becomes ESPN Radio 101.1 Jan. 1st.

[LasVegasRadioJunky]

I think this was a smart move.  They are abandoning the existing cume, so why not use the cume appeal of Christmas music to grab some presets before the move to ESPN/Sports?

Crazy, but cool out of the box thinking.

[brlmedia]

wow, early!!  but a good move. lol i'm reading this post as I see a "Movin"  banner at the top of Radio Info.com.

so what where down to 11 in the format now?

[MikeStandardsFromIndiana]

wow, early!!  but a good move. lol i'm reading this post as I see a "Movin"  banner at the top of Radio Info.com.

so what where down to 11 in the format now?

Jack and his clones have seemed to outlast Movin lol. but even Jammin oldies seemed to outlast Movin

[ArtieFufkin]

The St. Louis Movin station was the worst sounding of the genre.  I'm sure Alan Burns is happy to see it gone.  Maybe he made them blow it up early.  Its funny, their websits still says Movin', but the "now playing" area lists Christmas songs.  Nice attention to detail.

[mbatchelor]

Movin' was DOA in St. Louis - rhythmic formats have never done well here - when the station launched it was a typical "Movin'" station, but the ratings proved to be much lower than the Hot AC that they replaced, and gradually they tried to do damage control, and move it back towards a Hot AC, but the damage was already done.

[lovemystl]

First of all, the 24-hour Christmas music idea was ALWAYS a bad idea.  Even when it does start at a "reasonable" time.  And here's the thing:  IT'S NOT THE RIGHT TIME.  Could we possibly enjoy fall in St. Louis first, before we are bombarded by the Christmas stuff?!?  Is that really so much to ask?  Who's idea was this???

[ArtieFufkin]

You mean you don't LOVE the Holiday Hits with the sunshine and 80 degree temps today in St. Louis? 

The people at Bonneville are obviously more festive than you.

[crainbebo]

Movin 101.1 is the earliest (for now) station to go to all christmas music. Is it November yet?

[theradiokid]

In my opinion, it’s wayyyyy too early to run a Christmas music format.  I mean, Cmon, we haven’t even scared the lil’ kids yet on Halloween, and we’re breaking into a chorus of “Jingle Bells?”  I’m sorry, Bonville, but it’s just way too damn early for this.  Send santa back to the North Pole for a month or so.  It hasn’t even started snowing yet.  This is silly, and stupid.  Yo, Bonville!  It’s October 12, not December 12.  Get with the program!

--The Radio Kid
(AKA Oswego Jeremy, as nicknamed by George of the Radio Racket.)
My email:  JHANLON001@twcny.rr.com.