HD Radio in Central PA

[Magnum]

I believe that both Warm 103 and 101-The Rose broadcast their main signal in HD. However, I haven't heard anything about them broadcasting another format on HD-2. If they would, what format do you think we would see? Soft AC? All 80s? Rhythmic AC?

[Interstate 78]

Would be great if one of them would do old school soft AC. warm 103 always used to be the softer station playing the softer AC stuff. now most of that is gone, so it'd be cool to see warm put an old school 60s through 80s soft AC on an HD2.

[SignalSeeker]

The simple truth about it is they are just to damn cheap in central Pennsylvania.  They want you to call it conservative.  But cheap is a better answer.  Why give something for nothing?  Why would we stafff a programmer to stack music on a second channel.  Or better yet why would they pay for a second personality to host on the second channel.

If you swing your antenna east and check out what philly is doing you get a complete new feeling for uses of HD radio.  Almost every station is using unique choices in their use of HD technology.  One of the stations is using its second channel to rebroadcast KYW Newsradio 1060.

Is anyone else using the new Sony XDRF1 HD add on tuner its only $ 88.00

[vetguy]

Except for maybe a couple of instances around the country, what you are hearing on HD2 including Philly are nothing but music juke boxes with the formats predetermined by the Alliance of the major groups. Virtually nothing is sold on these HD2 stations because once you sell specifically for HD2, you have to pay a % royalty to Ibiquity of your gross income. I believe there is at least one station in NYC who has started to sell specifically for HD2. There are still not enough HD radios out in the world to justify to a client that their money is being well spent on HD2, especially in today's economy. The major groups are trying to just keep their heads and stock prices above water right now without having to lay off too many employees.

[slickwillie]

Here's a prediction, take it for what it's worth.  But with the little use radio stations are making of HD and no effort to promote it I'll bet it goes the way of AM stereo within a few years time.  With staffing cuts taking place now, it's hard to fathom any station owner willing to bring more people on board to host shows on the other channels.  There's just too much cost cutting going on right now.  Besides the radio industry has yet to master the art of self promotion.  It's ashame that...unlike HDTV...the public isn't required to go out and buy an HD radio in order to continue hearing their favorite radio programs.  I think we will have done ourselves in with this costly venture known as HD radio if we don't do a better job of being more creative with programming and promote it like there's no tomorrow.

[DStroyer]

In addition, the technology just needs to be in as many (if not all) new electronic devices.  It needs to get to the point that, no matter what you buy - whether it be a clock radio, a TV, a cell phone, a smartphone, or a new car - the FM-HD tuner is in there.  The HD thing (and, just as important, multicasting) just needs to be THE new standard for FM broadcasting.

They need to be hitting up the electronics manufacturers, big time, to get the technology into everything, and also viable for portable battery-powered applications.