otharadioman
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« on: February 18, 2009, 09:45:50 AM » |
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I turned on the radio this morning and I noticed that Movin 100.7 had flipped to classic country. I think Renda Broadcasting made a brilliant move with this format change because it will siphon off older listeners from Gator Country who likes newer country music but prefers older country music.
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Brother Bear
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« Reply #1 on: February 18, 2009, 01:29:55 PM » |
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Brilliant, yes. Gator, no. This is a move to skim upper demos away from WQIK and it's quietly shrewd. QIK skews much older than Gator and will never survive a fight with them over younger demographics. Now the CC legend must decide who to serve ... 18-34 or 25-54. No matter which way they lean it will cost them. And if they do nothing, it will kill them.
The game is afoot!
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JAWilson
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« Reply #2 on: February 18, 2009, 01:37:01 PM » |
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Sounds great and its a brilliant move no matter what. I am sure they will gain ratings for the signal that they have been desiring. Now did the question is did anyone see this coming? I did not see it at all.
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preferprivacy
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« Reply #3 on: February 18, 2009, 03:30:51 PM » |
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Actually the question is what took so long - it was obvious for quite some time that Movin' had no traction (who were they targeting, WJBT, WAPE, WFKS) and has a better role supporting Gators attack against WQIK.
WQIK is on the defensive - and this is a classic manouver to attack where they are weakest - now on two fronts.
Now, if only someone would do the same and go after WPLA....
-PP
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jaxonair80
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« Reply #4 on: February 18, 2009, 05:36:03 PM » |
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Way to run the offense, Renda.  |
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RockyWShore
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« Reply #5 on: February 18, 2009, 07:48:13 PM » |
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So... When WROO 92.7's new ownership moves to Flagler Beach, are they keeping the call sign? A heritage call sign ought to stay right here in Jacksonville. If WROO callsign is abandoned, then I'll put ten bucks of monoploy money on Renda scooping the calls for WMUV 100.7's new format. Who's in??  |
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JAWilson
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« Reply #6 on: February 18, 2009, 07:51:49 PM » |
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I would be in except that I think Clear Channel will move the call sign before it fully moves out of the market to one of the other Rooster in their cluster that they have up in Raleigh and Columbus. But then again who knows.
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redneckriviera
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« Reply #7 on: February 19, 2009, 10:43:30 AM » |
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What's really odd about all this is that Cox PIONEERED the "Country Legends" format (a Joel Raab-trademarked format, I believe) with KTHT in Houston 6 years ago. It debuted very strongly--essentially throwing the Houston Country race into a free-for-all. Lately it's settled down some, but still does what it was intended to do--keep KKBQ from running away with all the Country buys.
Being the experts this, why the hell didn't Cox beat Renda to the punch? Years ago.
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pocket-radio
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« Reply #8 on: February 19, 2009, 02:30:56 PM » |
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Hello, the last thing Jacksonville needs is three, three, three country stations. Wasn't that tried already?
100.7 suffers from lack of power. It's metro surrounds Brunswick Georgia and the station has issues penetrating inside buildings in Jacksonville. It might be a hit in Georgia.
WKQL oldies failed, because of ratings and because the audience was old...
Then came Movin which did very well with Woman 18-30. It was hip and edgy, but Renda never supported it, the station was a high energy jukebox with no personalities or promotions/marketing.
Is it any wonder why muvin wasn't muvin fast enough.
And now we have Classic Country. I suppose this is an attempt to peal off some of WQIK'S older listeners.
100,000 watt, heritiage country station against a station that doesn't even have a Jacksonville metro signal.
Instead of going cheap, Renda should have just supported WMUV right the first time. I'm no consultant but a morning team with marketing dollars might have helped.. Hello is anybody listening? Again they've blown off all their ratings and advertisers.
So I'd expect Tony will be yelling, screaming, jumping and shooting more dead bodies
into the river.
100.7 is licensed to Brunswick, Georgia. Began targeting Jacksonville 1991 as WOKV-FM. And the hits just keep playing. They embraced Contemporary Christian as WBYB (1993-95), Classic Rock as both WWRD (1995-96) and WWRR (1996-2005), and Oldies as WKQL (2005-06). On October 20, 2006 WKQL became the eighth station in the United States to adopt the Rhythmic Hot AC MOViN' format.
February 19th 2008 it's now classic country..
The new calls should be WVBF for very brief format....
Next..
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pocket-radio
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« Reply #9 on: February 19, 2009, 04:47:09 PM » |
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I forgot, before Froggy 99.9 moved to Jacksonville, then later changed to Gator, Legends was discussed as a format. Management thankfully decided it sucked, therefore sticking with Froggy and shelved the idea. Can't make this up.
This company is the poster child for measure once, cut twice.
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