I heard them today around noon while going to get lunch. The audio quality was not bad at all. Good quality signal too, no power-line drop outs or fading. I listened from Oak Ridge into the Marlowe Area.
I wonder if the whole new operation will be there in the old Pirkle Building and if oldies will be their intended format? If so, with the right programming, Perhaps Pams Jingles and a high energy presentation (like WLSQ in Crossville had a few years back) and the proper marketing and promotion, Could be potential. They'll have to work it but it could be there.
I too am interested in what WATO may do. I was the afternoon jock on Music Radio WLSQ in Crossville. I also had a hand in programming that station, no it wasn't all me but I had the music duties in my pocket and some of the PAMS jingles I brought from my collection to the WLSQ table, plus other secret weapons as well as the idea for reverb to be used on the whole audio chain not just the mic. We had that station sounding great! Major market sound in a small market area. It may also be why it couldn't last. Boy did we get attention from Knoxville listeners, wow it was unreal. I think the key for that was the novelty of it's sound. It sounded like an AM station circa 1975 on an FM station in 2007. Also at that time Knoxville had no one playing oldies anymore on FM. In August of 2007 we showed up in the Knoxville book we just about tied with WOKI with a 1.0 share, they were still doing their Jack clone "Earl FM" We of course had already changed our format by then to what it is today The HOG. One week later WOKI went True Oldies with Scott Shannon piped in. I think our little WLSQ thing may have had a small hand in WOKI flipping.
I've worked other oldies stations before and since, but I've never truly enjoyed what I did until we re-created Music Radio WLS. Not to say that I didn't enjoy my other places, it's just that I had more of a hand in the creative process and it worked. For only a short 5 months it was fantastic!
I would LOVE to program WATO as a nastolgic Classic Top 40 as Radio30 mentioned above. That's truly where my passion lies. I agree it could work if handled right. Sure WOKI is oldies on FM, but it's not presented in a nastolgic fun upbeat fashion. I'm the perfect guy for the job, I'm out of work and would do it if I was backed with the right people to help me. So keep me posted on what's going on, e-mail me if anyone knows any scoop. I will even fund the jingle package with my own financial backing if need be.