Now FM Mornings

[Ken]

During mornings on the weekends does Now air traffic and weather? Thats all you really need in between every 3 or 5 songs or everything 15 mins a traffic and weather update.

[Radaioman]

They should just stick to playing music in the morning with breaks for weather and traffic done by 880 or 1010. Also anyone think AMP will get a morning show?

Dosen't look like AMP wll get a morning crew. But knowing Dom, who does a fantastic job programming CHR stations. There will be a morning show for NOW sometime in the future. Even on the CBS website they have an add up for a 6am-10am morning host.

1. Dom is doing a terrible job of programming a CHR right now and a worse job of staffing it.

2. if he's expecting a morning show that answers an ad, to compete against highly successful shows already here, that are entrenched and beloved, he is sadly mistaken. How could they still not have a plan in place?

[neo11]

I would venture a guess that the ad is just there to meet equal opportunity requirements, but that still doesn't explain CBS' total inaction with 92.3 NOW.

[Nick]

NOW joins the ranks of RXP in terms of wasted potential. If Pulse had a full market signal, it would beat NOW and RXP combined.
What NOW needs: a good morning show, less repetition, no Chunky. The commercial free Mondays stunt should work well. Play some rhythmic CHR music that Z100 doesn't play that 87.7 plays like Pitbull - Hotel Room. Try to start a "radio war" for publicity, such as showing up at Z100 and Pulse 87 events.
What RXP needs: a consistent alternative format, much like 92.3 HD2 and G-Rock. It should be not afraid to play new music and target a growing niche

[radiojomo]

NOW joins the ranks of RXP in terms of wasted potential. If Pulse had a full market signal, it would beat NOW and RXP combined.
What NOW needs: a good morning show, less repetition, no Chunky. The commercial free Mondays stunt should work well. Play some rhythmic CHR music that Z100 doesn't play that 87.7 plays like Pitbull - Hotel Room. Try to start a "radio war" for publicity, such as showing up at Z100 and Pulse 87 events.
What RXP needs: a consistent alternative format, much like 92.3 HD2 and G-Rock. It should be not afraid to play new music and target a growing niche

I agree that RXP and NOW have so much wasted potential, it's not even funny. RXP sees that alternative rock leaves the airwaves, and they still decide to stick with AAA. While they're "trying" to catch the old K-Rock audience, you can still tell it's an AAA station that enjoys playing songs from the 80's and 90's.
NOW is worse. It just is confused. While in the last few months they've been improving, they're still confused on what they want to do, who they want to target etc. NOW should stay without a morning show, because honestly, they don't need one because there isn't many NY stations that stick to music in the mornings. Publicity is something NOW never really focused on. Here in LA, AMP went all over the town, promoting everything they could, placing an AMP sticker on everything they can. And they still do. If you go to ANYTHING around the LA area, you'll be sure to see an AMP truck, or a person in an AMP shirt passing stickers and shirts out. Is that happening in NY? I don't think so. I was even reading the blog of someone who worked at NOW that said "the station doesn't have a big budget for passing station swag out". However, repetition is something Top 40 radio depends on. Remember the BIG phrase, radio doesn't run on listening to it for 10 hours, it runs on listening to it for 10 minutes. 

[Ken]

I agree that RXP and NOW have so much wasted potential, it's not even funny. RXP sees that alternative rock leaves the airwaves, and they still decide to stick with AAA. While they're "trying" to catch the old K-Rock audience, you can still tell it's an AAA station that enjoys playing songs from the 80's and 90's.
NOW is worse. It just is confused. While in the last few months they've been improving, they're still confused on what they want to do, who they want to target etc. NOW should stay without a morning show, because honestly, they don't need one because there isn't many NY stations that stick to music in the mornings. Publicity is something NOW never really focused on. Here in LA, AMP went all over the town, promoting everything they could, placing an AMP sticker on everything they can. And they still do. If you go to ANYTHING around the LA area, you'll be sure to see an AMP truck, or a person in an AMP shirt passing stickers and shirts out. Is that happening in NY? I don't think so. I was even reading the blog of someone who worked at NOW that said "the station doesn't have a big budget for passing station swag out". However, repetition is something Top 40 radio depends on. Remember the BIG phrase, radio doesn't run on listening to it for 10 hours, it runs on listening to it for 10 minutes. 

Thats interesting you say 92.3 Now doesn't have the budget to give out t-shirts and stickers. But out in LA 97.1 AMP Radio has the budget. And I got proof that 97.1 AMP Radio gives out stuff as I emailed the station and they sent me in the mail a t-shirt and five stickers. All it cost them was $2.02 to mail it not counting how much the shirt and stickers cost to make. And plus I don't even live in CA for that matter. Anyways getting back to NOW. They should at least spend more money come on now. But I do believe NOW will be here much longer then RXP will.

[Nick]

I got a 92.3 NOW t-shirt the week after NOW launched, they were driving the NOW van around my area so I stopped at the shopping center they were at and they gave everyone a free t-shirt.
It's free advertising if people wear them.