Ad revenues for broadcast stations decline further

[Media Hack Chris | SDR]

AM
FM
TV

All decline first quarter 2009.

[bossforever]

yea the fat cats arnt fat anymore   good old greed has brought this country down and obama aint helping with his ideas  glad i am retired on a good pension that just got a 3% raise

[sdwulfdawg]

AM
FM
TV

All decline first quarter 2009.

My radio listening and TV watching also declined in the first quarter of 2009 because of the lonnnnnnnnnnnnng commercial blocks.  My God, who in the sales department and management thinks listeners are going to standby of 11 minute commercial blocks without switching to a competing station?

[Media Hack Chris | SDR]

who in the sales department and management thinks listeners are going to standby of 11 minute commercial blocks without switching to a competing station?

It's the same geniuses that schedule car ads from different dealers; sometimes back-to-back. 11-minute commercial load? Gawd, what a dump of too much ad-verts at a time.

If there is one saving grace is the .... wait, there is no saving grace. Share owners are saying prayers the owners don't go bankrupt.

[sdwulfdawg]

There was a nine minute commercial block which I caught this morning on KFMB-AM before i turned over to KFI.

A friend of mine told me that things are getting scary at KFMB-AM/FM/TV that they just implemented an overall company-wide pay cut.

[Bob_Hudson]

Part of this has to be that some companies have found out that a lot of mass media advertising just does not work: for some businesses it does, if they can afford a LOT of ads, but I sometimes hear or see ads for little mom and pop businesses that draw from a small corner of the county yet they are paying for reach a whole bunch of folks who would never ever patronize them. When I was in radio I used to have business owner friends ask me about radio advertising and I'd tell them, "Don't quote me on this, but why waste your money?"

[Media Hack Chris | SDR]

"Don't quote me on this, but why waste your money?"

There is an illusion that "radio here" will bring throngs of folks in. I was at a 101.5 KGB event in North County a few years back -- and there were about two folks there glammering over Bromo.

I witnessed another event in North County (cause that's where I live) and a station event that featured Channel 933. About two folks were there.

Compared ten years ago when Jeff and Jer needed a human flag made, and Roger's Rangers causing trouble there is not much drive in a gathering of radio fans. Happy Hare would tell me he had to say a popular corner in San Diego -- that's it. Throngs would show up. Today you'd have those-with-out-a-home and scattered newspaper pages blowin' in the wind.

Thank goodness the medium will be saved with HDRadio.