Edge 103.9 Making Changes This Friday At Noon

[starburysun2k3]

Listening to the Edge over the last week, they have been telling listeners to go online to their website and take the listener survey. I took this myself, and its basically asking a bunch of questions about the music the Edge plays, and what changes you would like to see take place. They have different artists you can select that you would like to hear on the station. Some they already play, and others they do not play. It looks like they are definately wanting to broaden the playlist. Then a liner played today with Robin Nash saying that the musical changes would be taking affect starting Friday July 3rd at noon. Should be interesting.

[azenergyfan]

Now that is something you dont see every day. I put in my two cents and hopefully some good changes come on friday. I really think they need to dump kevin and bean. They should as I have said in the past go deeper into the history of alternative rock, get back to the roots of what made alternative rock great while still playing the best of the new. I would say a hybrd of classic alternative/modern ac/aaa. Focus on the music and let the music sell the station. No need for hype, wacky djs or all talk morning shows.

[KDM 7000]

Sounds pretty good. This is just my opinion, but if they could reflect a sound somewhat to what's being done on the Sirius Alt Nation channel, that would be great.

[azfmfan]

I would love it if they would mirror FM 949 in San Diego.

[KDM 7000]

I would fill out the survey, but it wont let me pass the first page unless I leave a comment in the box next to "other" when it comes to favorite station, and it's not possible to type inside the box. I could get around it if I picked another station as a favorite, but I don't wish to give credit to another station as my top choice if it really isn't my top choice... But I'm sure whatever is done, in the end it will only be for the best.

[amfmxm]

Uh... this kind of "research" is an engraved invitation for clever/unscrupulous competitors-and-or-pranksters to throw these dudes down a path of self-destruction via an organized "input campaign" pointing to artists and tunes that fall somewhere within the range of format acceptability but... uh... may be among the poorer testing segment. Ya know?

Not that I've ever done any such thing, or know anyone who would even think of doing such a thing.

Bottom line: this is why serious broadcasters pay for real research...

[KOOL Listener Lauren]

Uh... this kind of "research" is an engraved invitation for clever/unscrupulous competitors-and-or-pranksters to throw these dudes down a path of self-destruction via an organized "input campaign" pointing to artists and tunes that fall somewhere within the range of format acceptability but... uh... may be among the poorer testing segment. Ya know?

I'm not sure if anybody can get away of doing such a thing without making a huge stink-- lawsuits included. You can hardly prank a competing station these days, unfortunately.

There's a battle going to court right now in Fresno for something silly. A month before KYNO-AM 1300 switched to news/talk, their competition at KMJ-AM 580 registered the web domain name (also known as "cybersquatting"): kyno1300.com. Get this-- the page lead to KMJ's homepage!

Clever, or what? But while I think it's a simple case of "you snooze, you lose", and unpreparedness, fact is that it is going to court. An "organized input campaign" like you mentioned, if involving a Valley radio station, will probably end up being bad news for both parties.

Furthermore, these radio stations using "Survey Monkey" for the cheap, easy, and amateur/nonprofessional ways to get research done is growing-- a growing problem. KOOL is doing a listener survey as well, though it's not as blatant as KEDJ's. You can find the KOOL listener survey tucked-away in your At Work Rewards account. In both cases, I hope the results are taken with a grain of salt to feed curiosity. I've noticed serious issues with questions, the way they're worded, and the options given for answers. There are also basic, personal questions about you, the listener, that are missed in all of the surveys I've seen.

Invest in real research.

[radiojomo]

Sister station KVGS did the same thing a few months ago to their listeners. They did it to formulate the station based on what the listeners like. This led to the station going more to alternative gold than new music so who knows what's going to happen...

[starburysun2k3]

With the exception of Kevin and Bean this morning, the station has been running jockless all day. Only thing being heard in between songs are liners from Robin Nash and Tim Virgin reminding everyone there's one more day left to fill out the listener survey, and then to listen in Friday at noon for the changes to begin taking affect.

[MWIAW]

First off, that is a really, really long survey. And like amfmxm said, it's a complete invitation for people to screw around. Basically, its a set up to say on Friday "hey, we listened. And we're going to play more of your favorite music and less new music." Problem is there are a lot of other very established stations (Mix, Peak among others) that already play those songs. For whatever reason, The Edge has just not been able to capitalize on its position as an exclusive format. Tim Virgin and Robin Nash don't deserve what they are going through, but sorry, Kevin and Bean don't just suck in Phoenix, they are irrelavant. And like a lot of decisions they have made, more than likely the one they announce on Friday won't work either.