The New 106.7 The Beat

[radio po boy]

Funny cause I had a dream a few nights ago that 106.7 FM format was changed back to classic rock. I guess I got psychic powers.

I turned on 106.7 FM this morning twice and I heard music that did not sound like country.

Country music is not my favorite I like Top 40 and hip-hop radio.

Yep those "psychic powers" look a little off, since classic rock isn't what they flipped to.

You didn't hear any country music because, well....they stopped playing country when they flipped formats. Things usually happen that way. Weird.

Never could have figured out you are a hip-hop fan after reading past posts of yours.  I like the new format.  Nice little twist in the market.  Might be the best move CC has made with that station since killing W4.  It'll be interesting to see how it's recieved.

[TheBigA]

As for the country leader in the Detroit, 99.5 WYCD. I expect that it will be the number one station overall in the market.  That is as long as no other station flips to country.

And that's a great idea for another thread: Who will flip to country, and try for a piece of the pie?  Could it be Magic? 

[radio po boy]

Flipping to country isn't worth it.  History has proven that.  Go back several years to the day W4 left 106.7.  Everyone thought for sure that WYCD would shoot from that upper 3 to like a 6 maybe 7 share since they were going to get all of W4 listeners.  Problem with that was, WYCD had all those listeners, already.  Just for longer times listening.  End result?  WYCD went from upper 3's to upper 4's.

The return of Country failed on 106.7 because all it was, was a second choice to WYCD.  It never was a first choice for anyone.  The Fox might have had a 2 something, but that doesn't mean that WYCD will gain two shares and gather a 6 or 7 share.  It means WYCD's TSL will go up some.  MAYBE gather a half a share.

It's just not worth flipping another signal to Country.

[TheBigA]

It's just not worth flipping another signal to Country.

You never know.  Sometimes it's worth it just prevent the competition from going to #1. 

[nightfly61]

Sounds great! Went from "Burning Up" by Madonna to "Kanye's "Heartless" into "Make You Sweat" (La La La La Long) Inner Circle. Good to hear stuff like that resurrected.

[Human Numan]

Statement from 106.7 regarding format chage
WDTW has issued the following statement regarding the format change from country to dance/pop:

"Thank you for listening to 106.7 The Fox

Though 106.7FM is no longer playing Country music, we really wanted to thank you for being a “Friend of The Fox” and let you know that you can continue to get access to America’s best country radio stations.

Visit http://www.iheartradio.com to listen to 350+ radio stations online, including nearly a dozen great country stations. And from that site, you can download the free iheartradio application for your iPhone or BlackBerry, so you can take your music with you wherever you go.

Again, thank you very much for your loyalty to 106.7 The Fox."

http://detradio.blogspot.com/2009/09/statement-from-1067-regarding-format.html

[only1moore]

Well, at least they were honest.

I've also noticed that ever since WDTW's flip to Rhythmic Hot AC that WKQI have started to fine tune their Top 40/CHR direction and has begun to move away from its Rhythmic lean.

[only1moore]

I don't think its a stunt. More like a savvy one.

[sfradio]

this is nothing like ktu, ktu is much more current, its more like wmia in miami

[Human Numan]

This station did not do well in the September 2009 PPM ratings for Detroit.