The New 106.7 The Beat

[Mac Daddy]

After three years of trying to compete with WYCD, The Fox went back to its den. As of 12PM They are now 106.7 The Beat Of Detroit. playing a cross between CHR/R&B.

[CHRles]

The station is a Rhythmic AC. Look at 103.5 KTU New York 93.9 MIA Miami for guidance:
http://www.1067thebeat.com/main.html

http://www.ktu.com/main.html

http://www.939mia.com/main.html

[lovejamminoldies]

And they're damn good at it. Great mix of music... intros and all! They have what it takes to do well in this market.

[only1moore]

This was a good move on Clear Channel's part. And they seem to do a better job with Rhythmic Hot AC than the "MOViN'" outlets. Only one can suspect a expansion down the road to other CC outlets in the future. Hmmm.....

BTW lets not forget Philadelphia, Raleigh, Las Vegas, Albuquerque and Ft. Myers.

WISX: http://www.my1061.com

WKSL: http://www.939kissfm.com

KPLV: http://www.931theparty.com

KSYU: http://www.hot951.com

WZJZ: http://www.movetoz100.com

[jeffrey palmroy]

I rather be listening to 106.7 the beat then that country I hate country western music so I'm not complaning about the new 106.7 the beat sound cool man

[only1moore]

I like what they are playing so far. However, I do have one pet peeve: I don't think Dan Fogelberg's "Same Old-lang-syne" belongs on a Rhythmic AC. I hope they take notes at what happened at WISX when they tried to throw in Bon Jovi and got a train wreck. Just stick to Donna, Madonna, GaGa and Justin, please.

[Human Numan]

Funny cause I had a dream a few nights ago that 106.7 FM format was changed back to classic rock. I guess I got psychic powers.

I turned on 106.7 FM this morning twice and I heard music that did not sound like country.

Country music is not my favorite I like Top 40 and hip-hop radio.

[KDM 7000]

I'm glad people are enjoying this. This is almost how I felt when we FIRST got Movin 97.5 here in Phx... But they're once again sounding pretty much ok to me.

At least 106.7 probably will not turn out to be like Movin. . .. .. but I assume that if they do have a wide playlist right now, it may start shrinking down the road.

[Mac Daddy]

I assume that if they do have a wide playlist right now, it may start shrinking down the road.

They have there entire playlist up at there website......yea its not that big of a plylist right now, try 209 songs. But I am lovin' it. A lot of the songs played I have not heard in years! Its like DRQ from 1996 all over again! I hope it succeeds. 106.7 has been in a rut for the last ten years after flipping W4 to classic hits.

As for the country leader in the Detroit, 99.5 WYCD. I expect that it will be the number one station overall in the market. Currently it has a 5.2 share and 928,000 in cume. The Fox had 2.6 and like 577,000 in cume. WYCD will end up getting a high 6 or 7 come the september PPM. That is as long as no other station flips to country.

[only1moore]

Well, if any indication, WDTW will do fine just like WDRQ and WHYT did in the past if they stick to their game plan. And like the two predecessors, I hope they spike in some Dance cuts. After all Detroit is still a mecca for the House/Techno scene.

Meanwhile one has wonder if 106.7 will help or hurt WKQI, and from the way it looks, they might have to scale back a little on the Rhythmic product unless Clear Channel is planning a "Churbanizing" Detroit radio cluster, along with R&B/Hip-Hop WJLB and Urban AC WMXD.