CBS Radio might be stunting with former Smooth Jazz outlet V-98.7, but it looks like the new format is CHR/Pop.
And yes, Rock titles from the Fray and Shinedown have been included along with all the awesome Rhythm crossovers heard on most of the other CBS Radio CHRs.
Check out the temporary website and listen online
http://www.987takeover.com/http://player.play.it/player/player.html?v=4.4.35&id=155&onestat=wvmv-fmPersonal sidenote: If they really want the market to take notice the website will take a proactive approach with job classifieds. Unemployment in Michigan currently stands at over 17 percent, which more than likely means it's hovering around 20 percent in Detroit. 18-34 year olds are likely scrambling to find jobs (real ones, not Sales ones with companies that are "expanding"). Moreso than winning cash or prizes what the market is likely seeking is any kind of help.
A couple things about the classified idea....
1) Right now, the most important thing is getting the word out that there is a new station. You want NOTHING getting in the way of that.
2) Maybe down the road you can do that. Waaay down the road. If this station is going to be what I think it's going to be, it'll target 18-24s. There are many more things you need to do with the website to grab that demo.
3) The reason there is such a high rate of unemployment is there isn't any jobs to fill! If you're going to spotlight a classified section, you'll just wind up spotlighting a blank page. It's THAT bad. People will notice the money. People will really try to win that money.
To sum up, you need to build an audience before you can service an audience.
