Is the city of Ann Arbor,MI included in the Detroit PPM ratings?

[Human Numan]

Do the listeners that listen to Detroit radio stations in Ann Arbor, MI which is 40 miles west of Detroit get included in the Detroit PPM ratings report each month?


I was just wondering because I was thinking that if Ann Arbor is included in the Detroit PPM that it could affect HOT 102.7's ratings known as WHTD FM at 102.7 MHz, because people that live in Ann Arbor cannot listen to Detroit's HOT 102.7 because of interference from 102.9 W4 Country located in Ann Arbor, MI.

102.7 FM WHTD transmitter is located in Clinton Township, MI northeast of the city of Detroit.

102.9 FM W4 Country transmitter is located in Lodi Township, Michigan near the city of Ann Arbor.

[Mac Daddy]

Nope, Detroit and Ann Arbor are completely different markets. But if you live on the west side, you are bound to get Ann Arbor's W4 or WQKL. Which is why if you look at the Detroit books, you will occasionaly have W4 or WQKL pop up.

Now the signal does affect Hot 102-7's ratings, but thats not the only reason they are suffering. First off, there going against a station that has been apart of Detroit radio since 1980. And a lot of the times, heritage wins. Secondly, every year WHTD goes through several programming changes, the lineup a year ago is unrecognizable from todays lineup. When you have all these changes going on, the listener will probably end up getting confused, and they end up saying just screw it, and flip the station. Now I hate bashing other radio personalities, but the Ricky Smiley morning show is god awful! Everything about that show is unlistenable! I can't believe he got the show syndicated.

So with a bad signal, shaky on-air lineup, a terrible non local morning show and bad signal. It just does not work out for 102-7.