Is the Wave in store for a fromat change?

[recto101]

I keep hearing the billing is pretty good vs. other Smooth Jazz stations around the country so they probably won't change for awhile.  That said, should they change, I say they flip to AC and go head-to-head against KOST or simulcast All News KNX on 94.7 like CBS did in SF with KFRC-FM/KCBS-AM. 

How about 94.7 The Wave becoming 94.7 The Quiet Storm is that a good idea since the station is leaning towards more of the KBLX format Smooth R&B.

[musicfan101]

That was just based on assumption. I remember reading an RBR report in Febuary saying how KCBS or KLSX (at the time) was in danger of flipping, and it gave the declining numbers in some of the demos. I'm going to try and find the link...

KLSX was the victim of change, while KCBS got extensive new research. KCBS moved quickly into the top couple of positions in the sales demo of 25-54, and Amp moved into a significant position in 18-34. This discussion was over 6 months ago.

I mean if CBS HAD TO flip a station, which one do you think they would flip?

[DavidEduardo]

I mean if CBS HAD TO flip a station, which one do you think they would flip?

For the FMs, obviously the answer would be seen in the trending in 25-54 or 18-54. That puts The Wave under the microscope. As radioresearcher said, as long as billings hold up, the risk is low.