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Author Topic: Why is HD Radio important for public radio?  (Read 543 times)
dumber than a box of hair
rimember

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« on: October 20, 2009, 06:12:38 AM »

The GM of Washington's WAMU gives her answer here:

http://www.rbr.com/features/ideas-working-now/17881.html

Sounds to me like another conspiracy against reality.
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"A nation of sheep will beget a government of wolves." - Edward R. Murrow
Savage
rimember

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« Reply #1 on: October 20, 2009, 07:44:53 AM »

One wonders when this was written - despite the dateline of 10-19-009, the article includes hopeful comments about a -10 dBc digital okay and expresses hope about forthcoming NPR studies prospectively supporting the tenfold increase.  We know the outcome of all of that already.  The NPR HD interference experience has been highly variable (see wisecrack below) to the extent that a joint position to the FCC supporting -14 dBc from iBiquity/the Alliance/NPR is now highly likely.

In other words: -10dBc is dead.

Plus the WAMU manager refers prospectively to a new higher-powered transmitter "to be installed in September" (unless she means September 2010, which I doubt.)

We also know that after an initial brisk sale of the much-hyped $50 Insignia portable - I suspect, largely to radio industry people - sales of the unit have rapidly sunk to the levels of most HD Radio products, which is to say, practically none.

WAMU is one of the rare success stories for HD Radio.  "Results not typical.  HD Radio is not a cure for any illness suffered by the radio industry.  If interference to your station or others, high costs, maintenance problems, diversity delay mismatches, staff or listener complaints occur, stop using HD Radio immediately and CONSULT YOUR COMMON SENSE."

(Then....on the opposite end of The Reality Spectrum....we have the experience of Rhode Island Public Radio and its Narragansett Pier station....)
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Play Freebird
rimember

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« Reply #2 on: October 20, 2009, 09:21:45 PM »

I would agree WAMU has a best-case scenario for HD FM.  Just consider everything that works in their favor:

1)  A solid 50 kW ERP facility at one of the highest elevations in NW Washington, putting out a signal that blankets some very affluent neighborhoods like Potomac, MD, Great Falls, VA, and the I-270 corridor.  WAMU has people with gobs of discretionary income (who can afford the radios) living nearby where the signal is actually usable.

2)  Very little incoming interference on the adjacent channels of 88.3 and 88.7 where the digital carriers are transmitted.

3)  Plenty of support from influential politicians/listeners who've helped the station obtain grants to pay for expensive HD transmitting equipment.

4)  Excellent programming and ample engineers to keep the stuff operating.

5)  What's more, the multicasting ability helped resolve a longstanding conflict between WAMU's news/information format and bluegrass specialty programming. 

However, for every WAMU in the world, there are numerous small-market stations which gain no benefit whatsoever from HD radio.  For example, rural AMs who only suffer from interference spilling into their channels from distant Class A facilities, and smaller FMs which have neither the coverage nor staff (nor advertising base) to support multicast services.


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rbrucecarter5
rimember

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« Reply #3 on: October 22, 2009, 02:34:03 PM »

It allows them to shut the classical music fans up so they can run more marketable formats like Jazz and talk on their analog signal.  They put classical on HD so when HD dies, they can blame the public for not buying radios:  "No classical music?  Its not our fault you should have bought HD radios.  Oh well - listen to jazz or shut up."
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K6JHU
rimember

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« Reply #4 on: October 22, 2009, 03:34:57 PM »

Backwards. Classical has a larger audience than Jazz. Look at the ratings (e.g. LA) for areas where a Classical station and and Jazz station coexist. BTW, I like both. Across some states (South Dakota comes to mind) the only way to listen to anything but NPR news/talk at all is on HD.
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Savage
rimember

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« Reply #5 on: October 23, 2009, 08:06:19 AM »

Okay, fair enough.  Jazz, classical, whichever - rbruce is correct in observing that "alternative music formats," which often have small but vocal fan bases, are made possible via HD subs which is likely THE major factor in pubcaster support for HD.  They developed the multicasting concept, not iBiquity, through the Tomorrow Radio Project.

I agree that HD also provides a convenient "escape valve" for pubcasters to deflect the perennial criticism from niche music format fans: if/when HD stiffs and goes away, they can always say, "hey, we tried, but nobody bought the radios."

It's kind of ironic and funny that pubcasters in many instances are banishing classical music to HD-3 subs, where the bandpass approximates AM quality - and AFAIK HD-3 is also in mono.  Meanwhile the popular NPR talk programming is on the best-quality main channel.
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K6JHU
rimember

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« Reply #6 on: October 23, 2009, 02:17:22 PM »

Actually your classical HD-3 argument is a good reason for pushing HD. When HD radio becomes universal (and I can hear your teeth grating), then the NPR stations can swap the channels around and put their news/talk on HD-3 and classical back on HD-1 :-)
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rbrucecarter5
rimember

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« Reply #7 on: October 23, 2009, 02:31:35 PM »

Actually your classical HD-3 argument is a good reason for pushing HD. When HD radio becomes universal (and I can hear your teeth grating), then the NPR stations can swap the channels around and put their news/talk on HD-3 and classical back on HD-1 :-)

Or, alternatively, since NPR saturate the non-comm band almost as much as Christian broadcasters, they could actually get together and cooperate with nearby NPR stations on what programming they will air, instead of having the same exact thing on five frequencies like I have heard on occasion.    Do they operate in a cooperative or a competitive mode?!  It is as bad as Christian radio, where several frequencies carry the same translated station, or all play the same hum-drum boring type of preaching and suckish music.  Cooperation - something the Christians never do - what a concept if NPR could do it!  Even a conglomerate that owns several stations in a market knows to program different formats on the stations they own instead of the same thing on all of them.  Why not NPR?
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Dighton Rockhead
rimember

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« Reply #8 on: October 23, 2009, 09:46:14 PM »

(Then....on the opposite end of The Reality Spectrum....we have the experience of Rhode Island Public Radio and its Narragansett Pier station....)

Bob:

Thanks for pointing up this example.  In the case of Rhode Island Public Radio, that Class A 102.7 signal is vital when it comes to covering areas in the state like Newport and the affluent areas near the Connecticut border.

RIPR's AM 1290 signal actually covers the vast majority of the state...but due to its directional pattern...does not adequately cover the areas where RIPR depends on the pledge drive $$$.

Put simply...without 102.7, RIPR would find itself seriously damaged when it comes to its own financial viability.

Thanks again Bob......from Market #41.
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Scott Fybush
rimember

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« Reply #9 on: October 23, 2009, 10:11:07 PM »

Actually your classical HD-3 argument is a good reason for pushing HD. When HD radio becomes universal (and I can hear your teeth grating), then the NPR stations can swap the channels around and put their news/talk on HD-3 and classical back on HD-1 :-)

Or, alternatively, since NPR saturate the non-comm band almost as much as Christian broadcasters, they could actually get together and cooperate with nearby NPR stations on what programming they will air, instead of having the same exact thing on five frequencies like I have heard on occasion.    Do they operate in a cooperative or a competitive mode?!  It is as bad as Christian radio, where several frequencies carry the same translated station, or all play the same hum-drum boring type of preaching and suckish music.  Cooperation - something the Christians never do - what a concept if NPR could do it!  Even a conglomerate that owns several stations in a market knows to program different formats on the stations they own instead of the same thing on all of them.  Why not NPR?

Easy answer first: "Why not NPR?" Because NPR is not a radio station operator, it's a program provider (and only one of several program providers, at that) to nearly 400 local stations around the country, which make their own local or regional decisions about what to carry when.

As you might expect from local stations, the level of cooperation varies widely. If you're in Louisville, Kentucky, you're lucky enough to hear a wonderful example of cooperation - after competing with similar programming, the public library-owned WFPL/WFPK and the U. of Louisville's WUOL got together a while back and formed the "Public Radio Partnership." While the library and the university still hold their licenses separately, the stations are operated cooperatively with joint studios and management. WFPL does news/talk and jazz, WUOL is all-classical and WFPK is a great AAA station.

Or perhaps you might be in San Francisco, where the public schools' KALW competes with KQED (owned by a community nonprofit). Both do news/talk - the classical niche in town belongs to commercial KDFC - but they have very different program lineups and surprisingly little audience overlap.

In other places, the rivalry is stronger. WBUR and WGBH in Boston are about to go head-to-head with news and talk, though we don't yet know what WGBH's program lineup will look like. In some areas, there's simply a lot of overlap at the edges of regional networks - in the Champlain Valley in northern NY/Vermont, most people can hear good signals from Albany-based WAMC, the northern New York "North Country Public Radio" regional network and Vermont Public Radio's two networks (one news/talk, one classical). There's a lot of duplication of national programming among the three networks, but also a lot of differentiation in the focus of the local programming surrounding the national shows.

Two more points: first, I know of no public broadcaster that's doing classical on an HD-3, though I know of many on HD-2. I'd be interested to know of any classical HD-3s out there.

Second, for every WRNI that's being hammered badly by incoming interference from adjacent-channel HD signals, there's a WXXI in Rochester, which is heavily promoting its HD-2 (on full class B WXXI-FM 91.5, which is all-classical on analog/HD-1) as an alternative source for the news/talk programming on WXXI(AM) 1370, which suffers from a 1940s-era nighttime DA that misses half the population growth in the market. At WXXI, we just wrapped up our pledge drive, which set a new record for both total money raised ($278,000 against a $275,000 goal) and number of members who donated - and one of the most popular pledge premiums was the Insignia portable HD radio. We'll see what the members have to say when they get the radios. They're never shy about telling us what they think.

(Usual disclaimers: I speak only for myself and not for WXXI or any of my other employers.)
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