Since when did 87.7 in general become a "general market" station when it's technically a TV station? If anything, WCAA is on a general market frequency while 87.7 is limited.
Frequencies are not "general market." Formats are. The dance format is a general market format. Spanish rhythmic is not.
The reasom Party flipped was because there was no other rock outlet in the area and Cox wanted to jump in that format. If Party was suffering so bad, why did it last over 4 years?
Party peaked in its first year, then dropped and dropped. The change at another station made rock a viable out, since dance was bombing... and despite a lot of effort by the Cox folks, they could not make it work.
Energy 92.7 & 5 made more money than "Onda 92" and Energy lasted twice as long than "Onda 92" did in Chicago.
Neither made any money. I did due diligence on the staitons, and saw the financials.
WZBZ (99.3 The Buzz) as a DANCE STATION flipped because the PD resigned and handed the job to someone else who wanted to do a hip-hop format. I can bet you if that PD would still be on WZBZ, The Buzz would've still been a dance station until the owners pulled the plug and renamed it Kiss-FM.
You have that backwards. PDs don't get to pick the format. Higher management does. Then, if they are decided on a change, they whack the PD and pring in one who can do the new format.
IF DANCE AS A FORMAT IS TO BLAME, WHY IS KNHC, WDRE, AND KVBE STILL DOING A DANCE FORMAT? NOT TO MENTION, KNHC AND WDRE HAVE BEEN ON FOR MORE THAN 10 YEARS!
KVBE has zero ("no show") ratings. KNHC is a school-run station, non-commercial, and has no ratings. In any case, I am saying that dance is not a viable format... that means it can't make money... a non-com is not out to do that, so they can do whatever they want. WDRE, listed as home to te Hamptons market, has just over a 1 share and bills less than 100 k a month... hardly big-time. Obviously, they survive but just barely.
But I thought that "reggaetón is a viable ingredient in 25-44 year old (or the broader 18-49) Spanish contemporary format." So you admit that Raggaeton is what drove the ratings to tumble.
Yes, it is an ingredient, not a format.
When the station was all reggaeton, audience was measured by the diary method. You can't compare it with the PPM numbers... in fact, Arbitron prohibits subscribers from doing so... because the methodology, PUR, etc., etc., are vastly different.
What did you think I meant to have "El Vacilon" If Luis owns the name, there shouldn't be a problem, I'm sure there's a way to fight that trademark.
Luis named the show, but SBS registered the service mark. No contest.