You think PPM was wild...this is going to change everything. Everything. Atlanta stations aggressively deconstructing their product and going for a no-cost "win with music only and have no local connections" strategy is like a kid on a little bike playing chicken with an oncoming bullet train.
The question to debate here and now is, are there enough advertising and/or subscription dollars to support local programming, be that local talk or local music, on Internet stations?
Exactly Jax! And the game has already changed. Businesses that embrace social networking and customer contact programs are seeing results that paid media (digital and traditional) can't match. Here's a Main St. example: Custom clothing store spends $1500 a month on radio in a small market - then they engage FB and Twitter. Immediately inventory starts to sell out on pre-orders through these social connections - with no advertising expense.
These dollars are not coming back to paid media.
The challenge to paid media sellers: Use your expertise to help businesses embrace and succeed through these new consumer contact channels and spend less time pushing cume and share as relevant. How many you reach is moot compared to how many you engage.