WHAT HAPPENED TO PULSE?!?!?!?!?!?!?!

[Tony Santiago]

So explain to me why that other formats when they flip dont have a million cume or much cume at all?   Is every person in NYC market going to get an email, text message, instant message, facebook message or any other type of message saying that another dance station is going to go on the air?  The general listener isnt going to go on the net searching for a station.  There is a thing call promotions which takes time.  You have to build an audience.

Brett is right.

From what I remember hearing at the Pulse 87 Birthday Bash "Numero Uno", which happened in February, the station had about 640,000+ cume.  Right now the number is approx 940,000+.  I remember an earlier "rating" from mid-2008 where the cume on Pulse was 250,000+.   The near million Pulse received did not happen overnight.  If there WAS promotions going on though, the number could have been bigger.

[Justin Case]

The majority of the P1s don't listen to any other station.
KTU is doing fine as it is with the Rhythmic AC format, why would it want to risk losing its market share by tweaking to current dance? The station that would be likely to tweak towards current dance would be Now 92.3 since it's not doing too well and Pulse 87's beating Now FM in certain dayparts.

Why?  because it's about more than just KTU, it's about Z too, which is the bigger CC biller... by flanking their stations... the pressure is put on NOW to try and find a hole to fit into.

[Tony Santiago]

Why?  because it's about more than just KTU, it's about Z too, which is the bigger CC biller... by flanking their stations... the pressure is put on NOW to try and find a hole to fit into.

Agreed...it's something I've always said regarding 92.3 NOW, even when the station first launched because there was NO WAY it would or could beat a Z-100 sounding like them.  NOW may lean on the rhythmic side of Top 40, but once things do come to and end with Pulse, whenever that may be, they would be wise to capitalize on some of the stronger dance product out there that Pulse spun.

[DavidEduardo]

The majority of the P1s don't listen to any other station.

The vast and overwhelming majority (like 99%) of listeners to any station also listen to other stations. Pulse is no different. Recalling some recent data, half (but not necessarily the same half) of the Puslce cume also cumes KTU and Z100, with stations like Lite, CBS-FM and Hot also having significant double digit cume sharing percentages with Pulse.

The average metered listener uses or hears 5 to 6 different stations each week, with the two-week total increasing by several more.

Exclusive cume, which is the measure of listeners to one station and no other, is so insignificant that it is not even tabulated in regular reports in PPM.  And, while well perfoming P1 driven stations have around 20% P1s out of the total cume, Pulse has around 15%. A low percentage of P1's means that a station is a secondary or lower option to most, and that iit may be mood or opportunity driven as opposed to loyalty driven, the case for stations with strong P1 bases.

[DavidEduardo]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo... 

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

[Tony Santiago]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo... 

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

As much as me and David may disagree on some things, he does have a point here.

For me, sure I listen to Pulse, but when I float around the dial and hear something good on 'KTU, 92.3 Now, Z-100 or 'BLI, I'd tune in.  If I was out in Nassau/Suffolk, I would tune in to Party.  If I'm in no area, I'll listen to "Area" on SiriusXM.  Should Pulse go, the younger demos will most likely go to Now, Party, 'BLI or Z, the older demos will most likely go to 'KTU.  The P1's will most likely go to the digital media players or possibly subscribe to satellite, if they haven't done so already since, with the exception of Party 101.5/105.3, until another current based dance station (similar to Pulse) arrives in the market.  And even that, I wouldn't expect everyone that has been divided to come running over to the new station.  Gets back to Brett's (Dancerev889) post about "taking time" to build an audience.

[d21ofnj]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo... 

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

Now, how would this relate to a pirate station?  Won't they be able to show up somewhere?  Everytime I tune in to Pulse, I get constant interference from 87.9, and not to mention Streetz 96 (New...I mean, East Orange) states they have 20,000 listeners at one time.

[Dancerev889]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo... 

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

Any station that is not transmitting the PPM pulse on their station will not come up in a PPM book.   


Now, how would this relate to a pirate station?  Won't they be able to show up somewhere?  Everytime I tune in to Pulse, I get constant interference from 87.9, and not to mention Streetz 96 (New...I mean, East Orange) states they have 20,000 listeners at one time.

[DavidEduardo]

Streetz 96 (New...I mean, East Orange) states they have 20,000 listeners at one time.

And they are just making that up. No rating service measures illegal broadcasters.

[DavidEduardo]

CC will want to grab the 800,000 or so Pulse fans and not let NOW attempt to woo... 

In a PPM world, it's a mistake to think that those 800,000 are not already also users of such stations and many others. With the average listener using 5 or 6 different stations in a week, all that will happen is that the slice of listening that those listeners gave to WNYZ will go to one or several of the other stations they already use. Since the average weekly usage of Puslse was around an hour and a half to an hour and 45 minutes, if you slice that between each listeners other preferred stations, it will have minimal impact.

Now, how would this relate to a pirate station?  Won't they be able to show up somewhere?  Everytime I tune in to Pulse, I get constant interference from 87.9, and not to mention Streetz 96 (New...I mean, East Orange) states they have 20,000 listeners at one time.