Pros and Cons on Dave Ramsey

[del_griffith]

What are the pros and cons of carrying Dave Ramsey>  Not his methodology, but his show. 

Holland Cooke, would appreciate your insights. 

For a small market. 

[dustintv]

Pros:

-He's nice and friendly and can have some intelligent discussion.
-Provides something different than the usual right-wing political talk stuff.
-Has a timeslot that still allows for local programing in the afternoons.

Cons:

-Show often lags. Financial talk can often be boring, and his solutions are often just a band-aid not an exact fix.
-A good majority of his callers seem to live in an upscale trailer park.
-Doesn't seem to play well outside of the south.

[livingfruitvirus]

Some pros on the technical side:
- His affiliation contract. Very simple and one page. Stations play the show and the 5 minutes of spots per hour, and keep the remaining 15:50. No cramdowns, no best-ofs, no run-of-schedules.
- The show is fed via satellite 24/7, and all breaks are hard timed, making it very automation friendly for any daypart.

[JohnAmrhein]

-A good majority of his callers seem to live in an upscale trailer park.

Some perhaps, but I wouldn't call it a 'good majority'. In fact I once had a listener complain to me that his callers were all rich, therefore his advice was useless.  If a caller does live in a trailer, Dave is quick to tell them to sell it!

[dustintv]

Ok if not upscale trailer park they must live in modular McMansions  While I know the majority of Ramsey's listeners and probably callers don't fit the stereotype, a lot of frequent callers seem to so called "white trash" and simply overextended themselves in their trendy move from South Carolina to Phoenix. It's people like that I have not much sympathy for.

[toddort]

We are a very northern talker that runs Dave for two hours each afternoon. He's actually outpacing anything else we've ever put in the time slot and we get more complaints about his show being pre-empted for sports than any other show (including our local, drive-time news hours). He can do well outside of the south in the right spot with a good lead in and follow. In our case we have a well established local host and drive-time news follows.

[PTBoardOp94]

Ramsey also offers lots of chances for cross-promotion.

Dave Ramsey's Financial Peace University is offered regularly by a number of churches in this area.  A couple of insurance agencies and stockbrokers advertise being endorsed by Dave.  That seems to translate into good sales opportunities.

[DToTheJ]

Some of these agencies even advertise right on Dave's show.