Let me get this right. The goal is ultimately to take every station in Columbus to either a country or talk format, right?

You almost hit it right on the nail! Sunny is gonna flip to...
Country Talk! You get to listen to Conway Twitty & talk about your John Deere farm equipment all at the SAME TIME!
Yes, I'll bet that's it. Can't wait. But "Sunny" won't fit anymore. How about, "Cryin' in My Beer 95?" And then the Brew would change to some Country format as well, to get revenge on Saga for the beer reference.
Of course, jharmon may have been onto something as well, but it would have to be Viking Country. Since Norway is supposedly one of the happiest countries on earth (having all that oil doesn't hurt...), they could still call this particular approach Sunny.