KTWV

[musicfan101]

Okay, people have been talking about 94.7 flipping for a while, in the past couple of weeks that talk has seemed to escalate. What IS going on with this station? What else could it flip to? It seems as if it has some of the qualities of a Fresh-type station. Could it be all news? Could it be back to talk? It seems as if talk wouldn't be completely out of the question, CBS still has most of the old KLSX'ers by a string around their fingers, plus the economy is getting better.

[michael hagerty]

Okay, people have been talking about 94.7 flipping for a while, in the past couple of weeks that talk has seemed to escalate. What IS going on with this station? What else could it flip to? It seems as if it has some of the qualities of a Fresh-type station. Could it be all news? Could it be back to talk? It seems as if talk wouldn't be completely out of the question, CBS still has most of the old KLSX'ers by a string around their fingers, plus the economy is getting better.

If FM talk were viable, CBS would have moved it instead of killing it.

As for other moves, cue David Eduardo and the facts about KTWV's billing.

---Michael Hagerty

[justpassingthough]

Let me preface this by saying I don't think it will flip, because it is still billing well (as of 2008).

However, if it was to flip, I would think CBS would continue their assault on Clear Channel by going in a Hot AC or Hot AC leaning CHR direction, to take on My 104.3.  They could damage Clear Channel and compliment Amp Radio, by having a pair of female leaning stations to sell.

In the CBS stable, I would say look to Sophie in San Diego and Y98 in St. Louis as two examples of Hot AC stations that target women and are doing nicely in the PPMs.

[musicfan101]

Okay, people have been talking about 94.7 flipping for a while, in the past couple of weeks that talk has seemed to escalate. What IS going on with this station? What else could it flip to? It seems as if it has some of the qualities of a Fresh-type station. Could it be all news? Could it be back to talk? It seems as if talk wouldn't be completely out of the question, CBS still has most of the old KLSX'ers by a string around their fingers, plus the economy is getting better.

If FM talk were viable, CBS would have moved it instead of killing it.

As for other moves, cue David Eduardo and the facts about KTWV's billing.

---Michael Hagerty

Why move something that was costing the company a lot, in these hard times? Like I said an article in the LA Times last night basically said, the end of the recession is "near," so maybe not now, but in the near future that it shouldn't be out of the question. It's a viable product, and proved to be so for many years, so CBS should give it a second look.

[DavidEduardo]

As for other moves, cue David Eduardo and the facts about KTWV's billing.

2008 it was 9th in the market in billing, third in the CBS cluster after KROQ and Jack. It has fallen about 30% from 2003 to 2008, and we know 2009 is off for everyone.

In this economy, it would have to lag significantly to justify starting over at zero.

[Mediafrog+]

Like I said an article in the LA Times last night basically said, the end of the recession is "near,"

Anyone that thinks the end of the recession is near is completely delusional.  Massive government juicing of the economy, through massive debt, is making some numbers go up, but where are the jobs?  Are employees getting raises?  Are companies rehiring laid-off workers?  How deep are people in credit card debt?  How's the value of your house?  How many homeowners are underwater?  How many foreclosures are waiting to happen?  Oh, yes, the state of California is virtually bankrupt, drowning in debt amid declining revenues. 

Put away the Kool-aid.  Rough road still ahead.  Broadcasting is going to be feeling the pain for quite some time.

[Radioresearcher]

Like I said an article in the LA Times last night basically said, the end of the recession is "near,"

Anyone that thinks the end of the recession is near is completely delusional.  Massive government juicing of the economy, through massive debt, is making some numbers go up, but where are the jobs?  Are employees getting raises?  Are companies rehiring laid-off workers?  How deep are people in credit card debt?  How's the value of your house?  How many homeowners are underwater?  How many foreclosures are waiting to happen?  Oh, yes, the state of California is virtually bankrupt, drowning in debt amid declining revenues. 

Put away the Kool-aid.  Rough road still ahead.  Broadcasting is going to be feeling the pain for quite some time.

I agree... people drinking kool-aid. The economy is not getting better. The only reason companies are showing larger profits is they keep firing people.

Unemployment isn't getting any better and until it does and housing goes back up - we have a bad economy to deal with.

Expect Q1 2010 to be a tough spot.

[radiojomo]

I agree, at the rate the economy is going, KTWV might be out of here in a few years, but not now.

[michael hagerty]

It's a viable product, and proved to be so for many years, so CBS should give it a second look.

Musicfan:
  It was a viable product for many years largely because of Howard Stern. Once that was over, ratings and revenue dropped like a stone. Leykis (the station's #2 draw) alone wasn't enough.
 

---Michael Hagerty

[AM FM listener]

As for other moves, cue David Eduardo and the facts about KTWV's billing.

2008 it was 9th in the market in billing, third in the CBS cluster after KROQ and Jack. It has fallen about 30% from 2003 to 2008, and we know 2009 is off for everyone.

In this economy, it would have to lag significantly to justify starting over at zero.

Sure, it would be bold to flip a station while it is still billing well but then again, the downward trend is clear at KTWV.  The demos for Hot AC are so much better than Smooth Jazz.  Now may be the best opportunity to set themselves for better billings in the future.