KTWV

[michael hagerty]

As for other moves, cue David Eduardo and the facts about KTWV's billing.

2008 it was 9th in the market in billing, third in the CBS cluster after KROQ and Jack. It has fallen about 30% from 2003 to 2008, and we know 2009 is off for everyone.

In this economy, it would have to lag significantly to justify starting over at zero.

Sure, it would be bold to flip a station while it is still billing well but then again, the downward trend is clear at KTWV.  The demos for Hot AC are so much better than Smooth Jazz.  Now may be the best opportunity to set themselves for better billings in the future.   

Bold isn't the word. In this climate, you don't trade 100 million dollars in billing over the next four years on a shot at being better in year five. You keep taking the money now...you watch the market carefully. If a sure thing like AMP  presents itself you consider making a move sooner. But radio is littered with the carcasses of stations and their managers who dumped money-making formats too soon...only to find the new demos and revenue showed up too late...or never.

[AM FM listener]

As for other moves, cue David Eduardo and the facts about KTWV's billing.

2008 it was 9th in the market in billing, third in the CBS cluster after KROQ and Jack. It has fallen about 30% from 2003 to 2008, and we know 2009 is off for everyone.

In this economy, it would have to lag significantly to justify starting over at zero.

Sure, it would be bold to flip a station while it is still billing well but then again, the downward trend is clear at KTWV.  The demos for Hot AC are so much better than Smooth Jazz.  Now may be the best opportunity to set themselves for better billings in the future.   

Bold isn't the word. In this climate, you don't trade 100 million dollars in billing over the next four years on a shot at being better in year five. You keep taking the money now...you watch the market carefully. If a sure thing like AMP  presents itself you consider making a move sooner. But radio is littered with the carcasses of stations and their managers who dumped money-making formats too soon...only to find the new demos and revenue showed up too late...or never.

AMP was no "sure thing" back then; it only seems like it now, after the fact.  Back then, it was a bold decision.  So, perhaps CBS is feeling it can do it again. 

[michael hagerty]

As for other moves, cue David Eduardo and the facts about KTWV's billing.

2008 it was 9th in the market in billing, third in the CBS cluster after KROQ and Jack. It has fallen about 30% from 2003 to 2008, and we know 2009 is off for everyone.

In this economy, it would have to lag significantly to justify starting over at zero.

Sure, it would be bold to flip a station while it is still billing well but then again, the downward trend is clear at KTWV.  The demos for Hot AC are so much better than Smooth Jazz.  Now may be the best opportunity to set themselves for better billings in the future.   

Bold isn't the word. In this climate, you don't trade 100 million dollars in billing over the next four years on a shot at being better in year five. You keep taking the money now...you watch the market carefully. If a sure thing like AMP  presents itself you consider making a move sooner. But radio is littered with the carcasses of stations and their managers who dumped money-making formats too soon...only to find the new demos and revenue showed up too late...or never.

AMP was no "sure thing" back then; it only seems like it now, after the fact.  Back then, it was a bold decision.  So, perhaps CBS is feeling it can do it again. 

AMP wasn't a shot in the dark. Research showed hit music was back and KIIS-FM was vulnerable. Even in a moderately successful scenario, it would cost less and bill more than Free FM had been. It's done better than that.

But Free was in much worse shape than KTWV...and finding a format with as much potential upside won't be easy. AMP filled the obvious hole.

[jasonharper2007]

If They Were To Flip

Could Go
Adult CHR/Hot AC
Hot AC
AC
Dance
Urban (But Power Is Urban/CHR)
CHR FlashBack (90's & 2000's Hits)

[radiojomo]

AMP was probably the best decision that CBS has made in the past decade, along with flipping Arrow 93 to Jack. It seems that the staff at CBS in LA is trained into making chump change into big billing. They'll know when enough is enough and they know when to cut their losses. If KTWV is doing good, they'll still be on the air for years to come. If that's not true, then CBS is probably pulling in some market research as I write this. Either way, CBS will find something to hole in KTWV that will make them some money. AC or Hot AC would probably be the best bet to compete with KOST and KBIG and create an advertising package with AMP.

[musicfan101]

But Free was in much worse shape than KTWV...and finding a format with as much potential upside won't be easy. AMP filled the obvious hole.
[/quote]What was KLSX billing as an FM Talk format? I just don't see why or how that couldn't be profitable again somewhere down the line. I mean, it's proven it hold it's own for the past three years before the economy went south, and it shouldn't be out of the question.

[michael hagerty]

Musicfan: It stopped being viable when Howard Stern left. The recession just sealed the deal.

Even when the economy improves, you've got no Howard...and if....HUGE if...he went back to CBS...so much of his audience has developed new listening habits over the years, there's no guarantee he'd be big enough.

[michael hagerty]

There's a new thread ("Wave Goodbye") that suggests (no confirmation) KTWV will go Christmas next week and unveil a new format on December 26 with Jhani Kaye as PD.

The speculation is a direct soft AC challenge to KOST (which Jhani used to program). If true, this wouldn't be starting at zero, as with some of the formats discussed in this thread. My guess is that would be a fairly easy transition, keep a chunk of WAVE listeners, as well as most of the Christmas listeners. And with KOST having double KTWV's cume in the current PPMs, there's some incentive.

[musicfan101]

There's a new thread ("Wave Goodbye") that suggests (no confirmation) KTWV will go Christmas next week and unveil a new format on December 26 with Jhani Kaye as PD.

The speculation is a direct soft AC challenge to KOST (which Jhani used to program). If true, this wouldn't be starting at zero, as with some of the formats discussed in this thread. My guess is that would be a fairly easy transition, keep a chunk of WAVE listeners, as well as most of the Christmas listeners. And with KOST having double KTWV's cume in the current PPMs, there's some incentive.

I just don't understand some of the music played on KTWV IS music that is played on KOST...c'mon CBS do something else with 94.7

[SuperRadioFan]

I just don't understand some of the music played on KTWV IS music that is played on KOST...c'mon CBS do something else with 94.7

LOL !!   I agree about the AC-type vocals played for quite a few years now on The Wave---

Here's a pipe dream LOL

http://www.zazzle.ca/kmet_94_7_logo_button-145252484011360712