More commercials on Glenn Beck soon

[livingfruitvirus]

In mid-December, Glenn Beck's ad inventory is increasing from 5 minutes to 6 minutes per hour, demonstrating again that the days of Clear Channel's "less is more" campaign are long gone. The segments-per-hour will drop to 4 from 5, and will be the same for all 3 hours. Meaning no more Paul Harvey friendly third hour with a hard out at 42 past.

Maybe I'm just exaggerating because it's just one more minute per hour, but that still results in only 36 min 50 sec per hour of program content. That feels like so little show when you crunch the numbers. It's still more than Sean Hannity, who now has 34 min 50 sec per hour of program content.

[The Ultimate Warrior]

The "less is more" strategy was never a talk radio strategy, it was about the music stations.

[Signal_Faded]

Sure one minute doesn't seem like much but that is fifteen minutes a week and 780 spots a year...that's a decent little chunk of revenue for stations who are struggling to make ends meets right now. It seems in their need for more cash at the top they forget that stations at the bottom are having a tough time right now too.

[The Ultimate Warrior]

I sometimes wonder if anyone who reads/writes on these boards actually works in radio.

Local stations aren't maxed out on inventory and this move makes no difference to them. Beck however is probably going to sell that extra minute.

[Signal_Faded]

I sometimes wonder if anyone who reads/writes on these boards actually works in radio.

Local stations aren't maxed out on inventory and this move makes no difference to them. Beck however is probably going to sell that extra minute.

That's funny...I heard the EXACT opposite from a small group owner when Hannity started making more requirements (daily one minute feature required and additional spot per hour as well as extra outside inventory)...he complained saying that they are slowly killing the people that brought them to this level. And yes...I do work in radio. 

[The Ultimate Warrior]

I sometimes wonder if anyone who reads/writes on these boards actually works in radio.

Local stations aren't maxed out on inventory and this move makes no difference to them. Beck however is probably going to sell that extra minute.

That's funny...I heard the EXACT opposite from a small group owner when Hannity started making more requirements (daily one minute feature required and additional spot per hour as well as extra outside inventory)...he complained saying that they are slowly killing the people that brought them to this level. And yes...I do work in radio. 

Not the same thing. This is not adding 2 minutes to your morning drive inventory. This is in show.

[Signal_Faded]

I sometimes wonder if anyone who reads/writes on these boards actually works in radio.

Local stations aren't maxed out on inventory and this move makes no difference to them. Beck however is probably going to sell that extra minute.

That's funny...I heard the EXACT opposite from a small group owner when Hannity started making more requirements (daily one minute feature required and additional spot per hour as well as extra outside inventory)...he complained saying that they are slowly killing the people that brought them to this level. And yes...I do work in radio. 

Not the same thing. This is not adding 2 minutes to your morning drive inventory. This is in show.

I completely disagree...it IS the same thing. It is syndicators thinking stations are sooooo lucky to have their product that they can slowly take a minute here or a minute there or three hours 'best of' in prime time weekend hours. At some point the owners (except CC who make money in this deal) will begin to push back. I have seen it where stations are giving up, the once sacred cow, Hannity because of his requirements and they sit there and suck it up as Rush asks for more and more money. If Beck isn't asking for money he soon will be...just wait. 

[The Ultimate Warrior]

I sometimes wonder if anyone who reads/writes on these boards actually works in radio.

Local stations aren't maxed out on inventory and this move makes no difference to them. Beck however is probably going to sell that extra minute.

That's funny...I heard the EXACT opposite from a small group owner when Hannity started making more requirements (daily one minute feature required and additional spot per hour as well as extra outside inventory)...he complained saying that they are slowly killing the people that brought them to this level. And yes...I do work in radio. 

Not the same thing. This is not adding 2 minutes to your morning drive inventory. This is in show.

I completely disagree...it IS the same thing. It is syndicators thinking stations are sooooo lucky to have their product that they can slowly take a minute here or a minute there or three hours 'best of' in prime time weekend hours. At some point the owners (except CC who make money in this deal) will begin to push back. I have seen it where stations are giving up, the once sacred cow, Hannity because of his requirements and they sit there and suck it up as Rush asks for more and more money. If Beck isn't asking for money he soon will be...just wait. 

Did he take a minute of their inventory or add a minute to his?

Also, this is a free market. Dump Beck, Rush or Hannity and they will be scooped up.

I understand the station in SC are not thrilled that Rush Radio is coming to town and they are losing him.

I am all for it more jobs for me. Holland I know you rep WPTF... call me.

[livingfruitvirus]

I sometimes wonder if anyone who reads/writes on these boards actually works in radio.

Local stations aren't maxed out on inventory and this move makes no difference to them. Beck however is probably going to sell that extra minute.

Well, a station I listened to back in Florida sure acted like they needed it. They were an Ed Schultz affiliate. His show has 5 segments, with the fifth being the smallest, and the station never played that segment. They just played commercials to the top. Just one example I know, but I wonder if more stations actually do this. Premiere has lately been removing those tiny fifth segments from a couple of their programs and reducing them to four. All the new talk shows they've been launching also have four segments.

Sure one minute doesn't seem like much but that is fifteen minutes a week and 780 spots a year...that's a decent little chunk of revenue for stations who are struggling to make ends meets right now. It seems in their need for more cash at the top they forget that stations at the bottom are having a tough time right now too.

Eighteen actually. There's a Glenn Beck Weekend show that many affiliates are required to play. I don't know if there's any exterior inventory like ROS ads, and there's no morning featurette.

I completely disagree...it IS the same thing. It is syndicators thinking stations are sooooo lucky to have their product that they can slowly take a minute here or a minute there or three hours 'best of' in prime time weekend hours. At some point the owners (except CC who make money in this deal) will begin to push back. I have seen it where stations are giving up, the once sacred cow, Hannity because of his requirements and they sit there and suck it up as Rush asks for more and more money. If Beck isn't asking for money he soon will be...just wait. 

An Erie, PA station recently dropped Rush because his fees were too high. I'm sure Rush landed elsewhere on the dial.

[smedge2006]

That's funny...I heard the EXACT opposite from a small group owner when Hannity started making more requirements (daily one minute feature required and additional spot per hour as well as extra outside inventory)...he complained saying that they are slowly killing the people that brought them to this level.

That seems to be job one in radio syndication. Dump the ones who brought you to the dance once you make it.

An Erie, PA station recently dropped Rush because his fees were too high. I'm sure Rush landed elsewhere on the dial.

Nope. Still off the air in Erie. Rush fans are listening to out of market stations. It took him more than a year to land a new affiliate when he was dumped in Fargo.

Unfortunately, stations won't have much pushback ability until they start biting the bullet and hiring people instead of leaving those talk studios empty for most or all of the day.