SLEIGH BELLS ON 106.1

[Sgeirk]

KQLL flipped to xmas.

What format does everyone think 99.5 might try?

[kxojdj]

Christmas 99.5? 

Tulsa may have 4 to 5 Christmas stations by Thanksgiving!!!   We had 3 last year.

[kxojdj]

WOW....KBEZ 92.9 is also all Christmas.  Has everybody lost their mind?   Happy Halloween, I think?

[stacker]

I just can't get the All Christmas thinking.  We did it in 2001 and 2002, but it started on Thanksgiving Day.  The first Christmas after 9/11, it was a really good idea--seemed like everybody needed it.  Now, it's just getting weird.  After two months of the Little Drummer Boy, Mary's Boy Child and Grandma Got Run Over By A Reindeer, you're ready to open a vein and end it all.  On top of "general overload" factor, statistics show that the holiday season is a major stressor for about 1/3 of the population.

I think it's the radio equivalent of a two month Three Stooges Marathon...wait, I would actually watch that.

[Kent]

I just can't get the All Christmas thinking.  On top of "general overload" factor, statistics show that the holiday season is a major stressor for about 1/3 of the population.

I, personally, can't stand Christmas music.  However, I can understand the thinking.  Despite research showing that only around 5% of the population wants even a month of Christmas music, let alone two, you just don't have to do very well in order to be successful.  While Tulsa isn't one of them, there are a lot of markets where a 5 share would put you in the top-3, if not at #1.  So, if you get that entire 5% that wants all Christmas music, you have an unbelievable book. 

I can see what they're thinking, but going all Christmas won't solve their problems.  You go back to being the same ol' crappy station on December 26, and all of the problems you had before come right back.  Also, any advertiser who buys an entire year at higher rates because of the all Christmas stunt is an idiot.  However, I hear it's easier to sell an all Christmas format over one month because, like I said before, you can be a top performer by having 95% of the population tuning you out.

[Sgeirk]

Kool 106 is probably....       not coming back with the same format.

[Kent]

Kool 106 is probably....       not coming back with the same format.

I agree.  Roughly three years and seldom ever above a 3 share is unacceptable to anyone but a brokered or religious broadcaster, and, quite frankly, a format change there is long overdue.  While I understand it's a business, it's sad in another sense.  I actually liked the 70's/80's gold far better than the oldies it replaced.  The music mix was excellent, and it was musically more creative than most other Clear Channel stations.  Kevan Seal is also a decent guy with far more talent than almost anyone else in the market.  Tulsa was very lucky to get him considering he could've gone just about anywhere 10 years ago.  He has an incredible resume with some of America's best stations on it.

[kxojdj]

Sunny and 72 in Tulsa, here is Bing Crosby on Tulsa's Official Voted #1 Original Traditional Holiday Christmas Radio Station.

[ionosphere]

Kool 106 is probably....       not coming back with the same format.

Ya think?! Yeah, Christmas is a good time to stunt for a New Year's format change. With CC ax'ing Kevan, there is little doubt they plan to do something different. I can only hope they do something radically different. As bad as they have been, they need to shoot for the moon.

[Bryan Pennington]

Next thing you know there'll be segmented formats of year-round Christmas music.

"...all the best CLASSIC Christmas favorites."

"...all the bet COUNTRY Christmas favorites."

(etcetera, etcetera, etcetera.)

Bryan