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Author Topic: WJLQ "Q-100" switching formats?  (Read 2595 times)
NWFLRadio10yrs
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« on: November 03, 2009, 07:46:57 AM »

Yep, it appears Q-100 is history. I have no idea when they started stunting, but I noticed this morning they are playing a lot of sniplets of "older" songs, including classic country and oldies. I did hear a liner saying something about the "legends" are coming to 100.7 on Thursday at noon. So I wonder, could Q-100 be switching to a classic country format or perhaps even an oldies format? I've looked online and haven't found anything on the format change, but I think we all knew they would eventually do something with that station because it hasn't been performing well over the last few years.

I guess we will find out at noon on Thursday. Any guesses as to what the new format will be? After being in radio and hearing stations "stunt" in between formats, I've learned you really can't guess the new format based on what they are playing while stunting, so it could be a surprise who knows.
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ThatGuyOnTheRadio
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« Reply #1 on: November 03, 2009, 08:15:28 AM »

http://storm100.com/

their new website...
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MN Maniac
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« Reply #2 on: November 03, 2009, 09:20:57 AM »

FWIW, I thought WJLQ sounded best in the early 1990s.  I spent a few days in Pensacola in April and May, 1991 and listened extensively.  At that time, they were going hard after WABB and trying to get a foothold in Mobile.  I'm guessing this was shortly after they went up on the big Alabama stick, allowing WJLQ to city grade both markets (?)

Their contesting involved getting the 9th caller and having them say "WABB SUCKS!" 9 times in 9 seconds.  If they could, they won the prize!  WABB, being the pros that they were, didn't acknowledge WJLQ at all.  In the end, WJLQ only got marginal shares from Mobile.  WABB was/is just too strong of a radio station.  But it was fun to listen to nonetheless.
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bamatide
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« Reply #3 on: November 03, 2009, 12:30:21 PM »

I noticed it today as well.. I hope it is not called Storm 100 - whatever it is.
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passtheword
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« Reply #4 on: November 03, 2009, 12:34:14 PM »

I noticed it today as well.. I hope it is not called Storm 100 - whatever it is.

hmmmmmm...
smokescreen, maybe?  Undecided
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Just a non-radio guy giving my "maybe-not-so-astute" observations about local radio. Wink
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redneckriviera
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« Reply #5 on: November 03, 2009, 12:55:22 PM »

Storm 100? I've got it. All Weather, All The Time. That's the ticket! (Well, not "The Ticket," but you know what I mean).

They can just plug it into the $9.95 NWS weather radio and have the guy with the tinny voice that sounds like he's talking through a comb-and-tissue-paper filter.

Rock Bottom Expenses! Maximum Cash Flow! Why, it'll take the radio industry by... uh, Storm.
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C Murder
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« Reply #6 on: November 03, 2009, 12:56:04 PM »

Personally, I think Storm 100 is a smokescreen... Get ready for something familiar, because Cumulus did such a bang-up job both times that they've tried it in the past ten years.  Wink
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robfwb
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« Reply #7 on: November 03, 2009, 12:59:53 PM »

Guess it was hard to compete with Alabama's bWorst Broadcasters.. (sorry, I hate rap) and WZNS, their signal does reach P'Cola. Don't know about WFFY 92.1 as their dance/urban/hiphop crap. I think there only 25KW thus, signal fade prob along Gulf Breeze.

So, guess it's time for WYCL to start getting local as I believe Q 100 had in house DJ''s spinning the FLAC files (or whatever format they use)

Now there playing Jackson tunes. I'm guessing "80s and more"

OOPSIE forgot to mention about them being JACK ed off by JACK playing the same songs.. so maybe "a little change will do us good" (Quotes a power company jingle that got stolen from School House Rock.) 

-Rob

 
« Last Edit: November 03, 2009, 01:05:44 PM by robfwb » Logged

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dwightnight75
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« Reply #8 on: November 03, 2009, 02:30:58 PM »

There's ANOTHER station stunting at 98.1 FM.  They keep playing the same Brian and the Judge promo from the Bush era and underfill breaks for plenty of dead air.  GENIUS!  What will they do?  Start with using the "Stop Date" feature on commercials and show promo's and get off message boards and pay attention to your own station.
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Nate Wesley
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make that money


« Reply #9 on: November 03, 2009, 03:00:33 PM »

The most I listened to Q-100 was when they were the default WABB challenger, and it was during the short stint that they carried Rick Dees' syndicated morning show.  Although it's the oldest radio gag ever, I marked out for Rick's phone prank bits (especially the one with the redneck guy complaining about McDonald's coupons),  plus the Poorman's silly exploits.  And it was the during the morning show that I first heard Daft Punk's "One More Time", now one of my favorites.

Now allow me to soapbox: Cumulus, flip 100.7 to sports with ESPN Radio or Fox Sports (with Dan Patrick and Jim Rome).  You will own the sports radio audience in the MS/AL/FL coast, and you will damage two FM talk competitors in Mobile.  Snap up Tide, Tiger, Gator, and/or Saints sports rights, and watch the money pile up.  That is all. 

 
« Last Edit: November 03, 2009, 03:02:40 PM by Nate Wesley » Logged

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