4pm news is ridiculous in my opinion. How about more stations adding a 7pm news if on eastern time and 6:30 if on central time?
You should be in South Carolina. WCSC/5 Charleston has a
4:00 newscast, but there are six stations in the state with
7:00 newscasts: WCSC and WCIV/4 Charleston; WIS/10 and
WLTX/19 Columbia; WSPA/7 Spartanburg; and WPDE/15 Florence.
In addition, WSPA has a program at 7:30 called "Scene On 7"; I'm
not sure it's more news or a magazine-type show since I haven't
seen it, but weathercaster Jack Roper hosts it, which suggests it
might be a magazine-type show. Anyone know about it?
My NBC affiliate, WNCN/17 Raleigh/Durham, does an hour of
local news from 7-8. I guess it does OK, but I don't think it's
any threat to "Entertainment Tonight" and "Inside Edition" on
WRAL, or "Wheel Of Fortune" and "Jeopardy!" on WTVD.
In the Central time zone, 6:30 newscasts have been quite
successful in Nashville (WSMV/4 and WTVF/5) and Houston
(KTRK/13).
So maybe you have a point.