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Author Topic: Changes at WKVL-AM 850 Knoxville  (Read 1210 times)
jmtillery
Mark Tillery, President, J. M. Tillery & Associates, P. A.
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« on: November 07, 2009, 01:02:28 AM »

Has WKVL been sold or LMAed to Tom Moffit, owner of WETR-AM 760? I've noticed on radio-locator.com that www.talkradio760.com is listed as WKVL's web address though no reference to AM 850 is listed on the WETR website. There were rumors a little over a year ago that Moffit was interested in buying WKVL and moving all AM 760 programming over to the 50kw signal.

Mark Tillery
mtillery@jmtillery.com
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Mark Tillery, Ph.D.
J. M. Tillery & Associates, P. A.
J. M. Tillery & Associates International, LLP
Online: www.jmtillery.com
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Email: mark@jmtillery.com
tnlucky13
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« Reply #1 on: November 07, 2009, 09:12:27 AM »

WKVL and WLOD have been sold, but not to Tom Moffit. They have been sold to Jim Sexton, former owner of Sexton Avionics. The studios will be relocated to somewhere in Maryville. Don't know about programming yet.
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jmtillery
Mark Tillery, President, J. M. Tillery & Associates, P. A.
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« Reply #2 on: November 08, 2009, 03:40:18 PM »

Thanks for the info. I'd appreciate if you will keep me posted once you know more. I knew something was up with the station(s).

Mark Tillery
mtillery@jmtillery.com
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Mark Tillery, Ph.D.
J. M. Tillery & Associates, P. A.
J. M. Tillery & Associates International, LLP
Online: www.jmtillery.com
Blog: http://jmtillery.blogspot.com
Email: mark@jmtillery.com
SchlitzBeer
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« Reply #3 on: November 09, 2009, 12:08:17 AM »

AM talk is dead in Knoxville ever since WNOX moved to 100.3.  I guess that's something else to whine about, but oh well.
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scottwmro
Little AM Station Owner & a Horatio Caine Fan
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« Reply #4 on: November 20, 2009, 11:38:54 PM »

Has WKVL been sold or LMAed to Tom Moffit, owner of WETR-AM 760? I've noticed on radio-locator.com that www.talkradio760.com is listed as WKVL's web address though no reference to AM 850 is listed on the WETR website. There were rumors a little over a year ago that Moffit was interested in buying WKVL and moving all AM 760 programming over to the 50kw signal.

Mark Tillery
mtillery@jmtillery.com

Mark,
    I want to know, how does WKVL make any money? The last time I listen to it, it was an all talk, 50 KW, daytime only waste. I don't live in Knoxville, but I question how this station is making money with that kind of power, and only on during the day.
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"If you're not willing to risk, there are no rewards.", David Caurso, a.k.a. "Horatio Caine", CSI-Miami
jmtillery
Mark Tillery, President, J. M. Tillery & Associates, P. A.
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« Reply #5 on: November 27, 2009, 10:27:29 PM »

Has WKVL been sold or LMAed to Tom Moffit, owner of WETR-AM 760? I've noticed on radio-locator.com that www.talkradio760.com is listed as WKVL's web address though no reference to AM 850 is listed on the WETR website. There were rumors a little over a year ago that Moffit was interested in buying WKVL and moving all AM 760 programming over to the 50kw signal.

Mark Tillery
mtillery@jmtillery.com

Mark,
    I want to know, how does WKVL make any money? The last time I listen to it, it was an all talk, 50 KW, daytime only waste. I don't live in Knoxville, but I question how this station is making money with that kind of power, and only on during the day.

I have no direct knowledge regarding the specifics of WKVL. However, radio, as we all know, is essentially a "daytime" medium since this is when the highest number of listeners are actually listening to any given station. The ratings numbers drop off significantly after 7PM across the board with few exceptions.

Considering WNOX is a 24-hour 100kw News-Talk FM with all (or most) of the big name talk talent under contract, News-Talk 100 will be challenging to beat even if WKVL were a 24-hour operation. That isn't to say WKVL cannot be profitable and pull decent numbers with a strong second tier talk programming (or any format that fills a void in the market).

As for answering your question relating to how does WKVL make any money?, I have no direct answer as I have no direct inside knowledge of the station. My best hypothesis would be that WKVL isn't (or wasn't) making any money (or vey little), othewise I doubt the former owner would want to sell it unless he/she saw an opportunity to cash in on a cash cow. Cashing in or cutting losses are the most common reasons any seller sells a radio station. I believe Horne Radio, LLC previously owned WKVL along with several other AM stations and WFIV-FM 105.3.
« Last Edit: November 27, 2009, 10:31:45 PM by jmtillery » Logged

Mark Tillery, Ph.D.
J. M. Tillery & Associates, P. A.
J. M. Tillery & Associates International, LLP
Online: www.jmtillery.com
Blog: http://jmtillery.blogspot.com
Email: mark@jmtillery.com
knoxbob
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« Reply #6 on: November 28, 2009, 10:08:19 AM »

At one time Horne Radio was running their radio stations independently but as they started cutting cost a few years ago WKVL 850, WGAP 1400, WATO 1290, WLOD 1140 and WMTY 670 started simulcasting the same talk formats. They have since sold off all the AM's except WMTY Farragut and WDEH in Sweetwater. The two FM's they still have are WLOD Sweetwater and WFIV Loudon. WFIV is serving Farragut not Loudon by the way. I have heard the Sweetwater and Farragut stations are for sale but they think they are worth in the millions so I don't see them getting sold anytime soon.
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RadioGaGa75
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« Reply #7 on: November 29, 2009, 07:42:28 PM »

The two FM's they still have are WLOD Sweetwater and WFIV Loudon. WFIV is serving Farragut not Loudon by the way. I have heard the Sweetwater and Farragut stations are for sale but they think they are worth in the millions so I don't see them getting sold anytime soon.

As if they ever were trying to serve Loudon with WFIV.  When they put that thing on in '91, they never had intentions of trying to be a Loudon station.  Having worked there myself at one time and experienced the woes of trying to sell advertising in Loudon first hand, I can tell you there's not enough business in that sleepy little town to support 105.3 FM. I always thought they had a good thing going being a West Knox/Farragut station.

They want millions of dollars for each station?  Good luck with that.  Based on what I bet 105.3 is billing and the fact that it's a rimshot into Knoxville, they'd be really lucky if they got a cool mil for that station.  Considering WLOD-FM's billing is probably not much better than 105.3 and they're on a really short stick, the AM tower in Sweetwater, they'd probably be lucky if they got got $500 K for that station.

   
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knoxbob
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« Reply #8 on: November 30, 2009, 10:44:39 AM »

From what I have heard the Sweetwater stations are the only ones making any money. $500k sounds like a decent price for those stations.
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Elkhosen
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« Reply #9 on: November 30, 2009, 10:49:55 AM »

I've always thought that 98.3 was always a frequency that could have been more.  It's coverage is really not bad considering its antenna sits on WDEH-AM's tiny little tower in downtown Sweetwater.  It could have been (or maybe still could be) a decent rimshot for the west side of Knoxville.

The only gripe about WFIV-FM I have is the poor signal east and northeast areas of West Knoxville.  Seems more could be done with that.  WNML-FM 99.1's tower is not far from WFIV's in Lenoir City, has the same height, but comes in much better.  Yes, I know Citadel has more money to throw at 99.1's signal than Horne chooses to use on 105.3.

I just hope if Horne does sell 98.3 and/or 105.3 they don't become sports, country or talk.  We're scattered, covered & smothered on those.
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