AQH. There's this new fandangled thing called PPM. Not sure if you've heard of it or not, but it's kinda changed the landscape in radio. KRWM and KPLZ have huge numbers...why not send a station down the middle to try and erode both sides?
But you're talking about trying to poach number from Warm and Star, yet you're using PPM (yes, I've heard of it, thanks) as reasoning to pursue a perceived hole in AC. That's flawed thinking right there.
Warm has about three currents, spinning every eight hours and doesn't even play 70s anymore during the day (Delilah is night time exception). Star has about five currents, rotating at a little under four hours every day and they play 80s (again). Star plays the uptempo music Warm avoids, and Warm plays the sleepy music Star avoids. Where in the world is the hole there?
PPM is all about At-Work Listenership. KPLZ and KRWM have that market cornered for women. KRWM is bland and stale. KPLZ is predictable and played-out. This is a huge hole that someone could plow through and realize some nice #'s.
Again, flawed logic. PPM is a unit of measurement, it's not a metric to say "alright, let's go after these guys." The "let's take a slice out of their pie" thinking well pre-dates PPM. It's how KXRX, K-Hit, Young Country and even The Wolf were born.
Secondly, have you ever thought that in Seattle, a very unique market, that bland and predictable is good? Knowing exactly what they're going to get is exactly what an AC station strives for. And it takes years to build, something a new start-up won't have the time, money or the patience for.
Finally, KLSY didn't work because it had to stay far enough away from its sister KRWM. Another AC not controled by Fisher or Sandusky could play whatever they want without fear of taking away from a sister station.
KLSY failed primarily because it got squeezed out of the contemporary arena. You're right about the softer side, it couldn't go softer because of Warm, yet there was a buzzsaw on the other end with Star, and even Kiss (when it changed with the wind).
Also, it didn't help that KLSY's morning show, Mitch and Lisa, sounded like there was more friction than chemistry between them.
Typically you make some great points on this board so I'm surprised how you would just dismiss a new AC in the market. But that’s the thing about PPM...it leaves old radio rats stuck in the same old diary mentality.
First, thanks for the compliment.
But I think we're going to have to agree to disagree here. For similar cost reasons, I do not think launching a new AC, at least one in between Warm and Star is a wise idea. I do think there might be another contemporary opportunity, albeit not a very large one.
