KXOL FM

[jasonharper2007]

Today I Notice That They Have Taken Same Jingles From Amp Radio Playing 96 Minutes Commerical Free Mondays And Stations Playing the Hits Could They Be Going CHR/Pop Or CHR/Dance Soon? As  Party 96.3

[hdsucks]

they better do something different or just sign it off. its hard to sell a chr that is in 4th place...

[musicfan101]

Can someone wake me up when they flip? Whatever they do, when they sign off, I hope they stunt as 96.3 The Pole and play stripper hits 

[justpassingthough]

I heard a jingle on Friday for "96 minutes of hit music in a row" or something to that effect.  Then they launched into a Wisin y Yandel song, which probably has limited crossover appeal.

Regardless, with that tagline, I was thinking that they are starting a transition to a pure CHR station.  Maybe "Hits 96" or something similar.

[DavidEduardo]

I heard a jingle on Friday for "96 minutes of hit music in a row" or something to that effect.  Then they launched into a Wisin y Yandel song, which probably has limited crossover appeal.

Regardless, with that tagline, I was thinking that they are starting a transition to a pure CHR station.  Maybe "Hits 96" or something similar.

"Hit" music is not exclusive to CHR. In fact, most larger markets in Latin America have had a station named something like Hits 103.9 or radio Hit or Hits FM or similar. The name does not identify a single format, either.

[justpassingthough]

I'll have to take your word for that, David.  However, if Latino transforms into a "Hits" station in LA, wouldn't that signify a move towards CHR?  I'm guessing the 18-34 bilingual audience isn't as familiar with Latin American radio as you are, and would take "Hits" to mean current top 40 radio hits.

[DavidEduardo]

I'll have to take your word for that, David.  However, if Latino transforms into a "Hits" station in LA, wouldn't that signify a move towards CHR?  I'm guessing the 18-34 bilingual audience isn't as familiar with Latin American radio as you are, and would take "Hits" to mean current top 40 radio hits.

Latino plays, and has always played, hits. "Gasolina" was as much a hit as Poker Face was.

In fact, KLVE plays only hits. KRCD plays only hits. The term to most Hispanis does not mean CHR.

The word "hit" also exists in Spanish, with the same meaning. My Larousse Spanish dictionary defines it as a popular record or song. Same for my Espasa dictionary. So the term is familiar no matter which side of the language preferece issue you stand on.

[jasonharper2007]

They Did Say KIIS/KPWR In The Latest Promo We Played The Hits And  Spanish Music

[justpassingthough]

I'll have to take your word for that, David.  However, if Latino transforms into a "Hits" station in LA, wouldn't that signify a move towards CHR?  I'm guessing the 18-34 bilingual audience isn't as familiar with Latin American radio as you are, and would take "Hits" to mean current top 40 radio hits.

Latino plays, and has always played, hits. "Gasolina" was as much a hit as Poker Face was.

In fact, KLVE plays only hits. KRCD plays only hits. The term to most Hispanis does not mean CHR.

The word "hit" also exists in Spanish, with the same meaning. My Larousse Spanish dictionary defines it as a popular record or song. Same for my Espasa dictionary. So the term is familiar no matter which side of the language preferece issue you stand on.

I'm not arguing you on your point of what is a hit and what isn't a hit.  I agree.   As Jason pointed out, though, they are now referencing Power and KIIS by name, which would signify movement towards a mainstream or rhythmic CHR station, even if it includes crossover artists and Spanish language artists.