Mix 107.7 moving away from the 80s?

[alans613]

I've been listening to Mix 107.7 over the last two days and noticed a lot more current music and a few 90s tunes and an 80s tune here and there.  Also noticed more and more CHR tunes like "I Gotta Feeling" by the Black Eyed Peas, "Fireflies" by Owl City, and "Single Girls" by Beyonce.  Mix is sounding more like an Adult CHR now more than they ever have.  With 2010 almost upon us, it makes sense for Mix to start moving away from the 80s finally.

[lovejamminoldies]

Single Ladies btw.... LOL... but I hope so because God knows with 945 being Prem Choice, we could use a good Adult CHR like Q102 in Cincy. Let's not forget to mention Jeff Stevens is a great guy and I think he knows what he's doing. With PPM coming up, he knows the direction he wants to take it. I wonder how many 80s an hr we're going to be getting. I think it's probably intentional to go more Adult CHR. I wouldn't be surprised if a lot of 945 listeners come on board since the satellite switch.

[Tri-State Media]

Single Ladies btw.... LOL... but I hope so because God knows with 945 being Prem Choice, we could use a good Adult CHR like Q102 in Cincy. Let's not forget to mention Jeff Stevens is a great guy and I think he knows what he's doing. With PPM coming up, he knows the direction he wants to take it. I wonder how many 80s an hr we're going to be getting. I think it's probably intentional to go more Adult CHR. I wouldn't be surprised if a lot of 945 listeners come on board since the satellite switch.

I won't be surprised to see stations with loads of 80s in their playlist a) use it less often in the next year or b) cut it altogether. I predict stations such as the aforementioned 107.7 move from 80s to 90s for the low end of their year range and the 2000s being added up to around 2005 or so...however if they're adding in music from this year, the latter part of this could include this entire last decade.

[alans613]

lovejamminoldies...Yes, Jeff Stevens is a great guy and as a former CHR PD(Of DJ/Power 95)he'll make the necessary changes to keep Mix one of the big players in Dayton radio.  As I have predicted on here in the past, I see the 80s getting left to Adult Hits and Classic Hits stations.  Speaking of which, with Mix cutting back on the 80s tunes, it looks like Fly 92.9 has ramped up their 80s tunes quite a bit, which proves that my prediction is headed in the direction that I predicted.

[VeteranWorkerBee]

Just another person who LOVES Jeff Stevens!  Total pro, and probably the nicest guy you'll ever meet.  If you've ever worked with him you know what I'm talking about. 

[lovejamminoldies]

Mix still is pretty Hot AC.... I hope they evolve into more of a Q102 sound... doubt it though with 945 being in the same building.

[Ohio radio man]

The question is, will the 80's come back when Light goes Christmas here shortly? I noticed when 99.9 went Christmas a few years ago, earlier 80's and even 70's titles were sprinkled in. Thoughts?

[lovejamminoldies]

I mean, if they did... I wouldn't be surprised. But I think it'd be pointless considering I doubt the Lite listeners go anywhere. Lite usually is #1 in the winter books because of the XMAS music.

[One Who Knows]

I mean, if they did... I wouldn't be surprised. But I think it'd be pointless considering I doubt the Lite listeners go anywhere. Lite usually is #1 in the winter books because of the XMAS music.

Except for last year...

[Tri-State Media]

I mean, if they did... I wouldn't be surprised. But I think it'd be pointless considering I doubt the Lite listeners go anywhere. Lite usually is #1 in the winter books because of the XMAS music.

Except for last year...

I second lovejamminoldies in part. I doubt the loyal Lite listener base goes anywhere - and will also say this: One year doesn't discount several years of consistent data.

HOWEVER...we might see a trend develop this year with the early starts to Christmas music in Cincinnati and other cities. People may tire of it quickly.