<< I detest Rush Limbaugh, but try to listen to him several times during the week to hear what he is talking about. >>
BACK WHEN RUSH WAS THE NEW THING:
I, personally, disagreed with most-of-what-he-said.
But was hugely entertained by-the-way-he-said-it.
LATELY:
It's the opposite.
I, personally, can buy-into more of what-he's-saying.
But I find the-way-he-says-it tough to take.
And that's something that I'm hearing more from listeners.
Repetition seems to be part of the problem when his horizontal maintenance is off, and we probe why.
Focus group participants mock his repetitive shtick, i.e., "half my brain tied behind my back."
Rush seems to miscalculate when listeners understand that he's tongue-in-cheek.
And -- in the conservative heartland, and church-going South -- "talent on loan from God" sometimes offends.
It's noteworthy when different listeners in different places feed back the same comments.
A couple times lately, I've heard listeners mock the sissified way Rush pronounces "issues."
And BY FAR the most common beef I hear is how it's ALWAYS ALL ABOUT HIM.
As I said above, I'd rather be the affiliate than the competitor.
But it's a shame when style obscures substance.
HC
www.HollandCooke.com