Yer missing the point, maybe you actually helped to make mine. Stations that think they are winning P1 listeners with a phrase, any phrase are not going to win the 25-54's of tomorrow. To lure new cume radio must offer something iPods, sat-rad and the web can't offer. Phrases ain't it. That was the point of the initial post.
Who's reciting what liner card phrase is exactly the mind-set that's gotten radio into the situation it's in. It's time to start looking at our product from the listeners point of view.
You're absolutely right there are some really stupid liners out there. But lame phrases isn't radio's only problem.
I asked you that question because very few of stations that cater to 12-24 year old kids use those lame phrases. KUBE doesn't, and look at their position.
Picture a 16 year old and a 36 year old each having $300 to spend in whatever way they want to. The 16 year old is more likely to purchase something all his or her friends are buying (such as an iPod), and the 36 year old is more likely to pay a bill, save the money or buy their own kid some clothes.
The point is, there are tons of other media options out there. People in the 12 to 24 age range are much more likely to seek out new media, whereas the 36 year old, is more likely to go for the simple route and just turn on the radio.
Have you listened to satellite radio lately? XM is adding commercials to their music programming, and Sirius already has them. Sure, they have many more channels, but the music is largely the same as terrestrial radio. Can you honestly say that their programming, beside where the programming actually comes from, is noitceably different?
No question terrestrial radio has plenty of problems, but I'm not convinced that bad phrases is the biggest one.
