Chuck Tiller
rimember
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Posts: 1064
On the air since 1972. More at www.ChuckTiller.Occupation:Radio Personality
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« Reply #10 on: February 20, 2007, 03:57:14 AM » |
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I am not for voice tracking, as well. However, it is here to stay. it's not going away. It's their call, not ours. We have to accept it, embrace it and do our jobs. When nobody is at the wheel, sooner or later a problem will occur that will require the use of a professional to make sure the problem is rectified. When I state problems, I include problems outside the station such as inclement weather or breaking news. Houston is a 24 hour town. I am on the road at 3AM, there are cars on the road, businesses are open. Somebody is listening. It may be one; it may be 100, but they're there, listening. Whats really bad is to have over 30 minutes of 'dead air' with someone at the station and doesn't know it's happened.
By the way, I have some advice for all. Monitor the air signal! Do not rely on idiot lights or bells and whistles to tell you, you're having dead air or off the air! I understand there are 7 second and even as much as 15 second delays. If you are on air or on the board, it's your job to make sure it's ON! I hear this happen alot. I've heard it here and all over the dial as well.
Edie, creativity is not out; it's on hold. It's in a cycle. We must be creative within the confines of the time we have on the air. if all you have is 15 seconds, 30 or 60, make the best of it and make it count. It can be done.
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