107.3 "The Promise" to sign on the air soon...

[quadraphonic]

I know it's supposed to mean "Arrow" but it looks more like "EROtic."

I guess they could play that angle up some, but it would probably get old faster than "Arrow" would, or "WDLX" whatever they would want to spell with that.  "Deluxe," "Dill licks," "WD60," that one's got possibilities!! 

[Big_Ben]

Even so, Big Ben if you want the WERO call letters, they are yours.
We bequeath them to ya.  Do what you will with them.

I am forever in your debt!  I am planning on using the EROtic angle to make an all porno groove music station.
BOW CHICKA BOW WOW!

I actually could really care less about Bob's calls and have no clue if it's the stuff of legends...just expressing my own (arrogant) opinons.

 

[quadraphonic]

Yeah I figured you were being a smart alec too.
I mean, who in their right mind would be enamored with "WERO?"

[Double J]

I know it's supposed to mean "Arrow" but it looks more like "EROtic."

I guess they could play that angle up some, but it would probably get old faster than "Arrow" would, or "WDLX" whatever they would want to spell with that.  "Deluxe," "Dill licks," "WD60," that one's got possibilities!! 

Actually it was Deluxe if I remember correctly when they had the DLX calls. I think it was "The Deluxe FM 93.3 WDLX".

[w00t]

I know it's supposed to mean "Arrow" but it looks more like "EROtic."

I guess they could play that angle up some, but it would probably get old faster than "Arrow" would, or "WDLX" whatever they would want to spell with that.  "Deluxe," "Dill licks," "WD60," that one's got possibilities!! 

Actually it was Deluxe if I remember correctly when they had the DLX calls. I think it was "The Deluxe FM 93.3 WDLX".

It was.  I recall some bumper sticker still being in the production room when I worked there (it was WERO when I worked there) that had the WDLX calls and said "93.3 Goes Deluxe"

[pbf1]

I worked there, too (circa '88-92).  They were The Hot FM, too, long before those other guys.

We had a pic of a DLX sticker on an East German warning (Achtung!) sign from before the wall came down.  Priceless!

[w00t]

I worked there, too (circa '88-92).  They were The Hot FM, too, long before those other guys.

We had a pic of a DLX sticker on an East German warning (Achtung!) sign from before the wall came down.  Priceless!

There was a Hot FM decal somewhere around in there too.  I thought it was hilarious given our competition was the Hot FM, and back then, they truly were competition (with twice the shares we had at that!)

Beyond just the 80s, that building was so full of history it was amazing.  I spent hours just looking around.

Anyone driven by there recently?  The Pirate Radio folks have cleaned up the lawn, removed the letters from the building, and given it a fresh coat of paint.  Place actually looks quite nice now.  They don't even have a studio presence there and yet they care more about that building than NextMedia did when it was their main office!

[BIG APE]

   Does it have "Bars" on the windows?   What does wOOt mean?  APE