So being over "45 or 50" is what killed AM radio? What a crock.
No, sounding like AM is what killed AM. As each 18 months goes by, the average age of AM listeners increases by a year in rated markets. At some point, such a big percentage will be out of the sales demos that those stations in agency driven markets will not be viable any longer. This is why, to cite some examples, Clear Channel has put traditional news / talk on FMs in markets like Charleston, SC, Biloxi, MS, Pittsburgh, New Orleans, Tallahassee, etc.... to get sales demos, specifically 35-54, on news / talk, the format has to migrate to FM. Once AMs main audience-getter finds an FM home in multiple markets... there will be even less audience on AM.
There are still TENS OF MILLIONS of radio listeners over "45 or 50", David, and you know what? A lot of them have lots of MONEY...and actually BUY THINGS with it.
That is not my point... my issue is that most AM listeners are over 55, unsalable in rated markets, and very few are under 45. In fact, AM listening overall is only 19% of the total listening for radio, and under 55, AM has less than a 10 share. And that is today,
The hometown AM I own sure doesn't seem dead to me OR my listeners. In fact, I don't give a rat's a_ _ that most of my listeners are over "45 or 50". We have a higher cume in our county than all the blowtorch big market FMs in the neighboring county have here. And we are making money.
Good. I hope you save some of it. The fact is that as time moves on, less and less listening is to AM because our younger two generations have not grown up with it, and the youngest of the two expects a quality AM can not give (unless HD is successful beyond everyone's wildest dreams)
I also have heard that, just in Texas alone, those "dead AMs" like KTRH, WBAP, WOAI, KLBJ-AM, KLVI and a lot more like them actually HAVE LISTENERS and are actually MAKING A LOT OF MONEY.
And every one of them except KLBJ has an audience that is growing older each year, and revenues that are stagnant or declining in markets that are growing. KLBJ is growing a tiny amount, mostly because the market has grown enormously in revenue... over 25% in just 6 years. Yet KLBJ is only up about 10% in the same period.
Please stop generalizing about AM radio being dead -- it may be dead in your hometown, but it's not dead everywhere. And stop assuming people who are "over 45 or 50" have one foot in the grave.
I said "pretty much dead" and the exceptions are some smaller markets and the very few huge signal major market AMs. The rest are dead.
AM truly is dead or dying. That is why operators like Bonneville have moved WTOP to FM in DC, KTAR to FM in Phoenix and started simulcasting to move (like rent to own) its flagship KSL in Salt Lake.