David E.

[DavidEduardo]

Theirs more then enough mexican ppl in the Ft myers/Naples market consider how it has 3 full time Regional mexican stations La que buena.La Ley and la raza where brindis airs his show with 10.000 watts and how 97.7 latino has now made a change on their format to attract the mexican audience since looking durring the last book! and odessa/midland is almost 56 percent hispanic

Midland Odessa has an enormously small sample, and no langauge weighting. It is 34% Hispanic, not 56%, based on Arbitron's own Red Book. If I am not mistaken, Raúl is again on a AM, where it is natural not to expect market-leading results. But any show in syndication takes some good signals and some not so good, and it is up to the owner to decide if the results warrant the costs.

La Raza is licenced to Pine Island Center, and shoots all its power out over the gulf; it has a very bad signal to the east, which is where the Mexican population is mostly located, in places like La Belle and Imokalee. WPTK is also an AM, while 97.7 WTLQ and WAFZ are FM's. WAFC is ideally located for the Mexican population, while WAFC is on the coast, and does not put a good signal inland. 1440 is a dreadful signal, and AM also.

It is silly to judge Rau'ls performance on a bad AM with either of the FMs, particularly the one that is located in Imokalee.

[omega]

Hes on a FM IN AMARILLO and in Odessa hes on a 100,000 watt fm station who last ratting book has a 12.7 12+ and he managed to bring it way down!! but i guess you dont have access to all the numbers!

[DavidEduardo]

Hes on a FM IN AMARILLO and in Odessa hes on a 100,000 watt fm station who last ratting book has a 12.7 12+ and he managed to bring it way down!! but i guess you dont have access to all the numbers!

Why would I have access to those markets? Generally, only companies who actually have stations in a market pay the tens of thousands of dollars that a very small market rating (a "ratting" is something a rat does) costs. Markets like Odessa and Amarillo have very small Hispanic populations, so the sample wobbles enormously... traditionally, Spanish language stations can go up and down by 50% from book to book in this sort of market. A 12 share in Odessa is just a cople of thousand people... or about a 3.5 rating. One or two diaries can move it radically up or down, so most of us don't judge format or talent based on tiny low sample markets.

[Radioman100]

Hes on a FM IN AMARILLO and in Odessa hes on a 100,000 watt fm station who last ratting book has a 12.7 12+ and he managed to bring it way down!! but i guess you dont have access to all the numbers!

Why would I have access to those markets? Generally, only companies who actually have stations in a market pay the tens of thousands of dollars that a very small market rating (a "ratting" is something a rat does) costs. Markets like Odessa and Amarillo have very small Hispanic populations, so the sample wobbles enormously... traditionally, Spanish language stations can go up and down by 50% from book to book in this sort of market. A 12 share in Odessa is just a cople of thousand people... or about a 3.5 rating. One or two diaries can move it radically up or down, so most of us don't judge format or talent based on tiny low sample markets.

It's obvious that you've never spent any time in Odessa David.

The 2000 census puts the Hispanic population at just over 41%.  I assure you, the real number including illegals who aren't likely to submit to the census is much higher.  Possibly as high as 60% in Odessa.  Midland is officially just under 29% Hispanic, but I assure you the real number is higher there as well.

The Hispanic population of Amarillo is just over 21%.

[firstimelongtime]

"I've selected, at random, a thread posted on this board and followed it through to the last post in the thread. The first and last posts of that thread are quoted above. Enjoy! Yes...I promise, they are part of the same thread."

Dear AndyWaldrop
What is your point? Are you questioning the mindless bashing of DE? If so then include me. After 18 months I still don't understand the bear baiting. But, I then if you were taking a shot at David, then never mind.

[DavidEduardo]

The 2000 census puts the Hispanic population at just over 41%.

But Arbitron uses 2006 data from Claritas, which processes Census updates and other data to get a more "real" view of the 12+ population. And they indicate that the current 12+ of the MSA (two counties, with Odessa and Midland in them) is 34% for 2006. For 2007, it is 38%, but only 41% are Spanish dominant, one of the lowest in the state. There is no DST, no language proportionality, etc. There are only 165 Spanish dominant diaries in the Spring book, meaning that for, let's say, 18-34 in Morning drive, there are about 50 Spanish dominant diaries. So each diary can change a station share by around 2% each.

I assure you, the real number including illegals who aren't likely to submit to the census is much higher.  Possibly as high as 60% in Odessa.  Midland is officially just under 29% Hispanic, but I assure you the real number is higher there as well.

The Claritas numbers use by Arbitron come very close to reality, as they contemplate things like vehicle registrations and other data that they combine with the Census projections. And, most demographers agree, the Census was within a few percent of accurately counting illegals, too. Remeber, there was an extensive campaign on Spanish langauge media indicating that the Census data was not shared and that the Census staff would not ask about legal status. Perfect? No. But very close? Yes. And Claritas gives even closer figures.

The Hispanic population of Amarillo is just over 21%.

... less than half of which is Spanish dominant. Horrible market for Spanish langauge stations. The whole market has less than $10 million in revenue, no revenue growth, and 19 stations in the MSA.

[klifhanger]

David: LAST TIME  Dont' argue with well known University findings esepecially UT,A&M,Lamar, and Tech in the State of Texas ,plus Yale, and Princeton when it comes to scholars and Historians. De Vaca sailed under the Spanish Flag, Like Columbus ( who was Italian BTW in case you didnt know) spoke Portugese, not Spanish and set foot first. On the same note historians and Archeolgists( a joint discovery of Harvard, UT, and Rice University archeologists)also  state La Salle Who was French (if you are still keeping score here ) had his camp in place BEFORE  the first spanish persido ,fort,etc. ( Pick one). I believe I will stick to the  Historical experts ,SCHOLARS AND PROFESIONALS  than your "revisionist history"  You have been corrected. simmer and  enjoy.

[DavidEduardo]

David: LAST TIME  Dont' argue with well known University findings esepecially UT,A&M,Lamar, and Tech in the State of Texas ,plus Yale, and Princeton when it comes to scholars and Historians. De Vaca sailed under the Spanish Flag, Like Columbus ( who was Italian BTW in case you didnt know) spoke Portugese, not Spanish and set foot first.

Alvar Nuñez Cabeza de Vaca was sailing as an eimissary of the crown of what is today Spain, and spoke Spanish (as did the Genoan Cristoforo Colombo [Italy did not exist then, so he could not have been Italian]) because he was born in Jérez de la Frontera in Spain. The crew was Spanish in the most part, and spoke Spanish and claimed Tejas for the Spanish crown.

The guy's name is not "de Vaca" as "Cabeza de Vaca" is an ancient Spanish surname, corrupted to Baca in contemporary times.

Unlike the common American, most Europeans, then and now, spoke multiple languages. The fact that Cabeza de Vaca spoke Portuguese was not particulary unusual.

[theshadow]

Alvar Nuñez Cabeza de Vaca was sailing as an eimissary of the crown of what is today Spain...
<SNIP> <SNIP>

Guys, this thread is hilarious. It really is....

Will the real Juan Valdez please stand up.....damn it, where's
my Cafe Mocha?...

[The Batman]

Kudos?

Bob, no one uses that word in speech, but this board seems to love it.

Kudos.  Lose it.

The Batman