Magic is, and has been for a long time, a Mainstream AC
But my point was that it was a regular Mainstream AC song, not cutting edge as one might have though. Magic is much more being a trend-setter now than they were back then.
In what way? Within the format, they are consistent with most Mainstream AC"s in terms of adds. Within the market, 80% of their adds have built in familiarity because of the exposure on Mix and/or KISS. The other 20% are AC songs that they need to groom themselves in the market. Of their top 20, only two songs have 100% market airplay in Boston. One of which is Michael McDonald and the other WAS played on KISS and maybe even Mix, Elliot Yamin.
They are reshaping what Mainstream AC is.
How many times do you have to 'splain yourself?
Mainstream AC is always redefining
itself.Every year the "contemporary" component moves a year ahead.
