Agreed that WRAY's county-by-county's are strong. I just see problems with 94.9 ever remotely approaching that type of number given the fact WZDM is very strong with that format in Vincennes/Olney and Fairfield has its' own AC station in town. I just think making 94.9 a "local" Mt. Carmel station will never pan out ratings wise (metro/county-by-county, whatever) and (more importantly) billing wise. Maybe a return to "95 Rock" or Classic Rock would work seeing how those were the "glory" years in terms of ratings and billing? One thing's for sure, Mr. Withers won't sit idly by and let this thing tank much further. His track record of success pretty much speaks for itself!
Well, the only reason that station had a little success with Classic Rock is because WABX wasn't on the air yet. I don't think classic rock on 94.9 is going to work for Evansville anymore, considering one can choose ABX or KTG. I can only think of two format openings in town that could be exploited, a full blown urban FM, or smooth jazz.