Look Russ is on the air - ALL THE TIME - telling the FEW that still listen that commercials are bad. He is not going to make a deal w/metro, traffic.com or anyone else that requires him to run additional inventory in exchange for a service unless it's something He or Libby wants. Regardless of what the audience/research indicates!
Beattles' Brunch for example in that hour on Sunday morning you hear more than 6 commercials - maybe 12 or 16 an hour, and many of those are national, or "network".
Several months ago it appeared WKLU had a partnership w/Channel 6, has gone away? The way those partnerships typically work is...the TV station provides you a service, that your audience is interested in, runs promos for you on their respective station in exchange for access to your audience. Heck, most time you can even negotiate a larger share of the media buy because of the partnership....that is if you have someone in place who understands how to negotiate....
btw - heard another a.e. just left..Mo' money avail for the rest of you