"The new 97 1 the Tower" (The Tower?)

[jackshell]

So, I get it now.  So will others.  Now that we've seen the logo, it's apparent that "The Tower" is referring to the yet to be built Signature Tower, scheduled for completion in 2010.

Okay.

That IS a cool looking logo too. 

[fgilly]

The tower in the logo actually looks like the part of the male anatomy doing something with liquid. 

They also finally solved their web address problem.  www.971tower.com points to cumulus.com.

I noticed that they claim to be "family friendly".  With Bob and Tom in the morning, how could they go wrong?

[courier37027]

Family friendly? Of course classic rock is filled with songs about restraint when it comes to choosing one's favorite debauchery. 

Family friendly?  I suppose Tower is citing The Fish as its direct market competitor.  Or the next 97.1 format flip is to Disney Radio. (There's your next idea, Cumulus.  That one is on me at no charge.)

I also noticed the lack of fanfare and hype when Classic Hits changed to Tower.  No billboards, no t-shirts, few if any remotes or street promotions.  Likely the Cumulus braintrust opened at random a dictionary, landed on the word tower, then took a three-hour lunch.

[courier37027]

"97.1 The Tower, we're family friendly.  Hello, caller."

"Hey y'all, love the station.  Could you play a request?  I wuz wunderin' if y'all could play 'Pour Some Sugar on Me".  Jim Bob and I saw this stripper last night and that was the song playing when she danced.  Man, we had just enough ones to buy a bag of Krystals after her dance.  Dem fifteen dollar beers can get expensive. Rock on Tower."

"You got it caller.  Thanks for keeping it locked on 97.1 The Tower, where it's all about family. Especially if your family has an exotic dancer."

[deltas69]

it does look like a male menber  ..    i wonder if the paint on the station vehicles will be dry before another change ?  ugghh...they do have vehicles..don't they ??

[SwissVol]

"97.1 The Tower, we're family friendly.  Hello, caller."

"Hey y'all, love the station.  Could you play a request?  I wuz wunderin' if y'all could play 'Pour Some Sugar on Me".  Jim Bob and I saw this stripper last night and that was the song playing when she danced.  Man, we had just enough ones to buy a bag of Krystals after her dance.  Dem fifteen dollar beers can get expensive. Rock on Tower."

"You got it caller.  Thanks for keeping it locked on 97.1 The Tower, where it's all about family. Especially if your family has an exotic dancer."

You like to poke a little fun at the 97.1 situation and the typical listener to such a station as the current 97.1 and I certainly can not disagree that this station-ownership or whatever could certainly need some fresh ideas, as if they would actually listen to any of us, well, maybe they would listen to you, but certainly not me.

Anyway, if the powers that be came into this forum, read our postings and said OK smart guys, what would you all do to jack up this radio station?

What would you AL do?  How would your programming look? Deeper trax, fresh DJs?  Rock babes of the days photos on the web sites. Free doughnuts from Krispy Kreme or Krystals?? What?  What what what?  I'm not being sarcastic, but I am curious what some of you might do. I know where I would start in terms of what songs might be played or not played. Just wanting to know.  lol

[Nock]

Look at it this way,  they could have called it 97.1 "The Building"  Give them credit where credit may be due?

Nock

[deltas69]

What would you AL do?  How would your programming look?   OOOOHHH...  I like to play this game..What demographic are we programming to ?

[Tibbs2]

As for all the comments on this board about this station's bad logo, all I can now say....

"All you guys are being a bunch of towers...how horrible of you to beat it down like that."





Ah-ha-ha...seriously, THANKS to Crumulus for continuing to amaze us with brilliant marketing ... Ah-ha-ha

[courier37027]

it does look like a male menber  ..    i wonder if the paint on the station vehicles will be dry before another change ?  ugghh...they do have vehicles..don't they ??

Delta, let's hope the Oscar Mayer weinermobile is not for sale. The Tower would make it their remote vehicle.  And please, everyone, do not slip Viagra into  its gas tank.