KOIT as Fresh 96.5?

[1069_KIFR]

Any thoughts if Entercom will try to strengthen KOIT's numbers and re brand as Fresh 96.5?

I haven't heard any rumors that this is in the works. Just thought it was time to get this board jumping again. It has mellowed out since KFRC has settled into it's new home and KTRB is plugging along.

Since Philadelphia rebranded their strong B101 to Fresh 101, I thought maybe Entercom would be planning something big in the Bay Area.

[sfradio]

I still think 97.3 should go "fresh"

[Lkeller]

"Any thoughts if Entercom will try to strengthen KOIT's numbers and re brand as Fresh 96.5?"

Kudos to you, KIFR for getting a new thread going...but why would switching to a cookie-cutter brand name strengthen KOIT's numbers?  Entercom has left practically everything about the Bonneville format (jocks, imaging, formatting) in place just as it was - I assume because it was working.  It's still the Bay Area's number one music station. [b]"KOIT"[/b] is not just 4 legal call letters, a landmark tower, or carpet cleaners,...spelled with a "K," it's a very successful local brand.

I'm not a big fan of the station, but it least it's got strong local identification, and isn't just another KissStarWaveFreshBone clone.

[tcsnrayp]

KOIT might do what it appears Philly's B101 is doing... prevent another station from becoming "Fresh" by buying the license for the name only. So they could be 96.5 KOIT, Fresh FM. Or The Bay Area's Fresh FM, 96.5 KOIT, etc.

[newsperson]

I enjoy hearing Bobby Ocean on KOIT and then all of a sudden you hear a recorded liner which repeats the same thing he just said.  What is the point of these stupid liners?  You have high paid good talent, so why is something taped so important to play?

Up the dial at 106.9 it's the same thing but worse because a personality is hardly ever there.  It's just these stupid tapes which mean nothing.  I have a CD player in my car, so why listen to tapes on a radio station that runs six minutes of commercals when you can choose your own music?

It is long overdue in this major market for radio stations to dump all their recorded liners and allow their personalties to sell the station in their own way.

Any thoughts if this could really happen?

Newsperson

P.S.  KOIT-AM is still operating as a simulcast which means the closing (to the new owner) has not occured. Any thoughts on this?

[Lkeller]

"I enjoy hearing Bobby Ocean on KOIT and then all of a sudden you hear a recorded liner which repeats the same thing he just said.  What is the point of these stupid liners?  You have high paid good talent, so why is something taped so important to play?

Up the dial at 106.9 it's the same thing but worse because a personality is hardly ever there.  It's just these stupid tapes which mean nothing.  I have a CD player in my car, so why listen to tapes on a radio station that runs six minutes of commercals when you can choose your own music?

It is long overdue in this major market for radio stations to dump all their recorded liners and allow their personalties to sell the station in their own way."

I agree - it's another hold over from the Bonneville days - so in every stop set, the call letters "K-O-I-T," the word "Coit" the frequency, and the image slogan ("light rock, less talk)" are each repeated at least 4 or 5 times.  It's very monotonous, and it's just clutter.  It's occurred to me that KOIT doesn't really have "less talk," it just has less ad-libbing.

It has also ocurred to me that this is going the other way from the Bill Drake days - his Top 40 format was special and grabbed everybody's attention (and big ratings) partially because Drake removed all the old Top 40 clutter - no constant repetition, no time tones, no minute long jingles - it was designed to be fast paced and forward moving. The call letters and frequency were spoken just once by the DJ going into a stop set, then again going back into the music (either a pre-recorded liner promoting the current contest, a jingle, or both).  It made an impression, and you always knew what station you were listening to, but they didn't beat it into your head constantly.

K-Earth in LA still uses the Drake style formatics - they never let you forget you're listenting to "K-Earth 101!", but they don't overdue it either.