In fact, KIRO will have a 3-hour pregame show for the Seahawks beginning in 2008. An FM flagship cannot do a 3-hour pregame without blowing out their ratings.
here in indianapolis since 1998 the former home of the colts WFBQ dedicated 9 hours of game day to Colts coverage. which since has continued with the colts move back to WIBC/WLHK-FM with 9 hours of game day coverage. and i think WDVE in pittsburgh gives up a bunch of its Steelers game day from its rock format for Steelers football. and probly other NFL Teams with FM Flagships gives up at least 7 hours or more of gameday coverage to there teams