ARE FORMATS BLURRED

[gr8oldies]

Chick I've got no use for. I often find them on the toilet paer holder. At the laundromat, however, they seem to have every issue of the Watchtower ever produced.

[radiosgreatest1]

You're right. I have been taking a listen to WNYG online tonight, and they have a very wide, interesting mix. It might be the format that adds enough variety to AC that makes it listenable for those who dislike repetition.

The website is http://www.wnygspiritofny.com/ for those who'd like to give it a try themselves.

i really do enjoy the format..and its programed that there isn't one bad song played. DJ's from morning to night ...i'm very happy listening to the station...they've also always have some good promotions going on always.

[MarkLaRoi]

Now that's more like worshiping like a family!   (To be clear, I'm referring to the variety of musical styles, not the ministry programming. That could use some serious tightening!   )

[duke_fan]

You could just skip the format blurring and go straight for the blended format like Home.FM.  Interesting concept... also risky.

[William_Yeager]

You could just skip the format blurring and go straight for the blended format like Home.FM.  Interesting concept... also risky.

I'm doing the same thing with Grey FM (www.grey.fm), although the target sound is more of a Hot AC

Here are the last 12 played:

Jessie Daniels - Hello Goodbye
Matt Wertz - Carolina (discovered him through MySpace)
Filter - Take a Picture
Plain White T's - Hey There Delilah
Donna Lewis - I Love You Always Forever
Matthew West - More
Skillet - The Older I Get
Daughtry - It's Not Over
Barenaked Ladies - Pinch_Me
Linkin Park - What I've Done
The Fold - Medicine
Daniel Powter - Bad Day

[Johnathan]

Seems like there was some discussion about a format like Grey.FM a long while ago on various boards (can't remember if it was this one or not) - and it's a great format. Thanks for actually putting it online.

[VERITAS DE VOCE]

You could just skip the format blurring and go straight for the blended format like Home.FM.  Interesting concept... also risky.

I'm doing the same thing with Grey FM (www.grey.fm), although the target sound is more of a Hot AC

Here are the last 12 played:

Jessie Daniels - Hello Goodbye
Matt Wertz - Carolina (discovered him through MySpace)
Filter - Take a Picture
Plain White T's - Hey There Delilah
Donna Lewis - I Love You Always Forever
Matthew West - More
Skillet - The Older I Get
Daughtry - It's Not Over
Barenaked Ladies - Pinch_Me
Linkin Park - What I've Done
The Fold - Medicine
Daniel Powter - Bad Day

I'm sorry? LINKIN PARK. Seriously? How far we have strolled from the Via Dolorosa? OK, not so sacrosanct, but geesh. Seriously?

[Johnathan]

Linkin Park is not a "Christian Artist" but the lyrics could be read as speaking to spiritual issues. The song mentioned says "So let mercy come / And wash away / What I’ve done."

There is precedent for this, as a licensed Christian Rock station in Canada plays some secular artists that speak to spiritual issues. A complaint from a secular Rock station went to the CRTC (Canada's broadcast regulator) and it was determined that the station didn't need to stick to only those artists signed to a "Christian" record label, but instead, the station was free to consider the lyrics of each musical selection when determining how appropriate it was for their format.
http://en.wikipedia.org/wiki/CFEQ-FM

Unfortunately, it now appears that the station really wants to drastically cut back on Christian/religious music, because they believe it is hurting their revenue and legitimacy in the market as an advertising choice for businesses.

[William_Yeager]

Interesting concept... also risky.

This past week on Grey FM, listeners listened to an average of 46.8 songs for every song that listeners dropped.  The average time spent listening was over 71 minutes.  The loss ratio has been between 2-3% for the life of the station to date.

I think a lot of the success of a format like Grey FM, Home FM, or even the old CFEQ depends on how you position and image the format - a Christian station that adds some secular songs and still positions themselves as "family-friendly"/"positive"/etc. and has stop sets that resemele the typical CCM station probably isn't going to get very far.

[VERITAS DE VOCE]

Linkin Park is not a "Christian Artist" but the lyrics could be read as speaking to spiritual issues. The song mentioned says "So let mercy come / And wash away / What I’ve done."

This is not hypersensitivity... well, maybe a little, but this was the problem with CCM for years, and now it seems that its listeners are embracing this lukewarm pablum of "well, what I heard was..."

The same logic could be used for Creed - and we have all witnessed how Scott's walk with God has been going lately. Why can't the body embrace the heck out of bands like Third Day that have a killer sound without the compromise. They don't have lyrics that can be "read as Christian", they are.

CCM is finally getting music, lyrics and musicians that sound more than comparable with artists on other formats. HOME and GREY is good for people that like potpourri tunage. I know, I'm one of them. But you won't catch Linkin Park on my iPod.

I'm more of a Jazz guy anyway