I gave K-Rock a listen this weekend on the bus out to Rockaway beach...
They seemed to have improved, in that they aren't playing all the classic rock anymore, but they still were playing 90's anthems which are tired and chores to hear, like Sublime's What I got.
I guess my taste in music is so refined that I'll never hear what I want on the radio, ie a mix of 80's british new wave with todays british nu rave, and the odd american band that plays in an 80's influenced style which sounds like nu rave. But more than likely I'll just have to stick to my Williamsburg haunts to her quality music.
I'm pretty sure Williamsburg Brooklyn people aren't really the target for K-Rock (but hey, what do I know?)
Sometimes it sounds like even k-Rock doesn't know what their target is. Sometime it sounds like they are aiming for the high end of the 18-34 demo with the slowed down Eddie Vedder, sometimes it sounds like they are aiming at the middle of the 18-24 when they play Cold War Kids, sometimes it sounds like they sound like they are aiming for the younger end of the demo with Breaking Benjamin, and other times it sounds like they are catering outside of their demos, with teen-pop screamo.
Where does that leave K-Rock? Searching for bands people born between 1973 and 1989 can agree are cool. This group encompasses those who were just coming of age during Woodstock '94 and are just coming of age today. Because this group splits the grundge era, K-Rock is in an awkward positions. Songs like Jeremy and Alive may well be classic rock to this group, but Dissident and Nothingman are modern. Same situation applies to songs like Rusty Cage and Fell on Black Days.
So where does that leave K-Rock? With a proven core of Foo Fighters, Red Hot Chilli Peppers, Green Day, and Linkin Park. Solid core artists. But the station lacks any continuity with the past, its willing to acknowledge the years between 91-95 for select bands, but seems to refuse to play songs from 95-2003. Even Z-100 throws in a late 90's track hear and there. I'm okay if K-Rck wants to pretend Nu Metal never happened, but it should feel free to tap with mid nineties alternative well. Maybe I'd like to hear Ruby Soho rather than What I got every once in a while, its a proven hit from the past, but hasn't been played a billion times over and over and over since it came out.
And oh yeah, they need to increase the list of currents.