Is "Radar Love" right for CBS-FM?

[wgliradio]

That can be dangerous.  To be honest, in 17 years in radio and as an avid oldies fan since I was five, I may have hear that Three Dog Night record... twice on the radio, maybe???

[adma]

That can be dangerous.  To be honest, in 17 years in radio and as an avid oldies fan since I was five, I may have hear that Three Dog Night record... twice on the radio, maybe???

And is that bad?  You should be cherishing those moments, rather than falling back on hack playlist taste   Perhaps we need such so-called dangerousness, in order to weed out moron simpleton listeners.

But yes; once again, the so-called problem is exactly that it counters "only the familiar" logic Mr. Dentist professes to...

[chuckydoll]

If CBS-FM were programmed the way the fanboys on this board want it the ratings would go into the toilet, just like the US dollar.

"The Greatest Hits of the 60's, 70's and 80's" is NOT necessarily what was played on pop/"Top 40"/CHR radio back in the day. Z100 has pruned its gold. PLJ has pruned its gold. Even WABC in the Musicradio years pruned its gold.

Radio stations occupy certain niches. Stray too far from that niche and you open yourself to attack. Look at how Fresh 102.7 hurt 106.7 Lite FM.

[adma]

If CBS-FM were programmed the way the fanboys on this board want it the ratings would go into the toilet, just like the US dollar.

So what?  Maybe the ratings should go down the toilet, in order to destroy a sleazebag business which caters to tasteless morons

Though to be honest, my previous comment was sort of "setting a fanboy straight", in its own right.  (That is, a lot of oldies-radio fanboys have allowed the oldies to stunt their musical scope, esp. by the standards of an age with so many more musical-knowledge resources beyond terrestrial oldies radio...)

[LinoNYC]

Cuz it's catchy. 

 I just saw a cover of it done on Youtube.com by another harmony group and I was grooving along to it.  I'd certainly play it if I had the 45 handy...but then again, I was never one to follow playlists or formats.     

But it's not a highly recognizable tune, when you consider the other Three Dog records out there 

AS I see it, the only recognizable tunes" approach leads to a gradually diminishing pool of songs as people forget lesser hits or leave the area.

Oldies are different than say AC, most fans already own the most popular songs and while I as a jukebox operator must stock the popular titles, radio is in a much better position to 'stretch" the audience's taste.

I was listening yesterday to the filler misic that WNYH runs between their brokered programs.  I don't know who programs this music but they almost allways come up with something I hadn't heard in years.  This time it was "I Never Dreamed" by The Cookies.  With over 7 thousand records and atleast as many song files, I still had not heard this since it was new in approx 1963 (great song btw).

This, for me is what oldies radio is about.

Lino

[GeorgeJ.]

There are lots of great songs by artists such as Three Dog Night that I would love to hear on Oldies radio stations (even if in a very slow rotation, and made even slower by doing a modern day version of the old "double shucking" rotation where Top 40 stations using a  card file system for rotating oldies -- if you wanted to slow the rotation of two songs by an artist, you would paper clip two cards together, play the song on the first card when it came up, move it to the rear so that the other song would get played when those two cards came up again).

I would love to hear these on CBS-FM from Three Dog Night:

Liar
Out In The Country
Family Of Man
One Man Band
Try A Little Tenderness

Those ALL hit at least the Top 20 on Billboard nationally.

Since someone listening to Top 40 radio in the  late 60's or early 70's would be in the demo now, those (and tons of other not crispy oldies) should be at least familiar to the target demo...A very slowly rotated category of spice oldies such as these played once a half hour wouldn't be that much of a turnoff since you'd hear a more familiar song before & after. But it would do much to create a wow factor twice an hour...

[StephanieNYC]

That can be dangerous. 

Agggghhh that so sounds like a dentist comment!     

Nah, seriously, probably the only reason that radio stations probably refuse to play it is because it wasn't a "chart hit".  So people don't hear it and don't know it.  So programmers don't play it......repeat ad nauseum.

[cartman1964]

I didnt see a problem with playing "Radar Love" It's a 30 year old song that brings back memories. CBS is a station that brings back memories no matter whether the song they play is rock, or R&B, or Motown.

I dont think they've played "Radar Love" other than that day during a specialty theme show. The DJ that actually played "Radar Love" posted in response to Sniffen and explained the song was part of a specialty theme "Turntable Tuesday"

I'm downloading Sniffen's "Board Reflections" podcast where he apparently discusses the issue in a 10 minute dissertation. Can't wait to hear it!

[cartman1964]

They just played Led Zep "Whole Lotta Love"

Hopefully, he didnt have CBS-FM playing in his office then, while he was filling a cavity or doing a root canal.

[adma]

The 45RPM edit, one presumes.

A dentist's heaven looks like this...
http://www.velvetrope.com/forums/ubbthreads.php?ubb=showflat&Number=451190&page=1#Post451190