Everything I knew about Alice Jackson is that she is/was more of a journalist (print media) than a broadcaster, so it's possible that she might not have known what she was doing, getting into radio.
I had several conversations with Alice, and you're probably right. When she changed the calls from WIZO to WHEW, what little I listen to the station, it sounded like that's what she was into, than being a broadcaster. She had big plans for WIZO, but she told me her health was taking her down. I had to borrow some tubes from her to keep my old transmitter running until my new ones came in. This is back when I had to use a 2500 watt, CCA Transmitter, cut back to 1000 watts. This was about 1995. We had a good hour chat and I could tell her health was getting the best of her.
I recall (also back around 1995) seeing the WPFD property (apparently the station and its license, too) being listed in one of those real estate magazines that you can find in front of almost any convenience store, or on almost any street corner.
At any rate, apparently Alice considered acquiring the WPFD property back about that time, but either decided that it was not a good investment, or thought the better of it.