KSAC to go Gospel on Monday

[Starbucks]

Monday will be a sad day for all of us in the Sacramento Area

Yeh Dude, It's a bummer maaan.  I'll be out there Monday morning with a candle cemmemorating an AM station no one listens too. The hell with the gas prices, this is much more important burden all of us.

( Gee.....No wonder were losing our country.)

[hammerpants]

...and thanks to Starbucks for reminding us why message boards are, for the most part, the realm of the idiot.

Yes, people will miss a radio station they might have listened to... damn them for bringing down America ().

[coppersmom]

If you want liberal talk ..try my show on KGO...10p-1a on KGO  810.  That's on a 50,000 watt number one station that comes in clear as a bell in SAcramento and half the US..particularly at night when the skip kicks in.  good night and good luck

[ChiefOperator]

Yes, KSAC has definitely flipped.  Just listening to Gospel online....

[Nate Wesley]

...and thanks to Starbucks for reminding us why message boards are, for the most part, the realm of the idiot.

With apologies to 'Starbucks'...this is a line worth jacking for my other message board dalliances.  Thanks for the ammo, hammerpants.

[KJCB]

Monday will be a sad day for all of us in the Sacramento Area

Actually, only about 1% of them.

The operation was run rather poorly.  I remember hearing something a year and a half ago that Paula would sell for... drumroll, please... around $15 million.   

[Tube Shortwave]

What I don't understand is how anyone can 'miss' a radio station they never listened to.

Progressives would do well to stick to topics when doing radio, but unfortunately, they too often drift into 'feelings' and opinions and namecalling.  That makes crummy, unlistenable radio.  Paula never figured this out.

KGO does it right.  They very seldom drift into the namecalling and 'blame Bush' garbage.  They usually stick to issues.  I can listen to KGO all day and not feel talked down to.  Sure, I roll my eyes from time to time, but I can keep listening without losing any I.Q. points.

I understand that I will probably come under fire for this, so I am ready.  Here goes- Paula, Not all black people are liberal!!  Yes, as difficult as it may seem to believe, some of us are conservative.  However, it seems that even those of us who are conservative deep down, when in a crowd, some will not admit it and pretend to be liberal or 'progressive' just to fit in.  With that in mind, if I were to do progressive radio, I would approach it from that angle.  I would give listeners information that would help them carry on an intelligent conversation the next time they are with their friends.  You run out of things to talk about if all you do is bash Bush and namecall. 

I know, I know...  But I have to admit, Bill Cosby is RIGHT.  In more ways than one.  As a minority that is now no longer a minority, I wish there was programming on Paula's station I could support.  Playing 'poor pitiful me' won't work.  Playing 'blame Bush' won't work.  Educate and inform, THAT will work!

[Rich Wood]

The Bee's Rachel Leibrock has confirmation from syndicated host Mike Malloy that KSAC will flip to Gospel on Monday.

>snip<

Lack of advertiser support for the station's programming was the reason cited. Malloy said its a situation that "most other liberal talk show format stations are experiencing–It's not a lack of audience, it's a lack of business support."

Some suspect there's a conspiracy against Progressive radio. Having spent a lot of time in Network Talk Radio I can tell you that, other than avoidance of controversy, national advertisers want national ratings. It's foolish to compare Liberal Talk with Conservative Talk when right wing talkers have a 2 decade lead and run on nearly all the major signals in major markets. You simply can't compare the audience of WWRL, New York, with WABC.

If advertisers are willing to deal with controversy, they buy on tonnage, not on politics. Conspiracy theories are fun but big audiences drive network sales. Let's also understand that some Conservative networks pay for major market clearance, New York in particular. I know of no Progressive network who could afford to do that on the scale they'd need.

Rich

[AnimatronicAbeLincoln]

The Bee's Rachel Leibrock has confirmation from syndicated host Mike Malloy that KSAC will flip to Gospel on Monday.

>snip<

Lack of advertiser support for the station's programming was the reason cited. Malloy said its a situation that "most other liberal talk show format stations are experiencing–It's not a lack of audience, it's a lack of business support."

Adjust the sales department until it makes money off programming.

Do not adjust programming to appease or to fit the sales department. 

[djj]

From All Access dot com news this afternoon, to fill the gaps
in case you were wondering:

"DIAMOND BROADCASTING Talk KSAC-AM (TALK CITY 1240),
SACRAMENTO has flipped from liberal Talk to Gospel as KRJY-AM
'REJOICE 1240.' The flip came SUNDAY morning.

"KRJY is using URBAN CHOICE MEDIA's REJOICE
GOSPEL NETWORK."

I, also, wish Paula well with this format. If this like Vallejo's
"1190 The Light" (KDYA), she should have a loyal following at
1240. KDYA, a daytimer, goes a very good job with the format...
--jay