KSAC to go Gospel on Monday

[Michael Rivers Kramer]

I just got off the phone with a friend who lives in Sacramento.  Mike Malloy announced on the air that KSAC will be flipping to Gospel on Monday.

Most of the African-American population in Sacramento (which is 7 percent of the metro) lives with 10mv/m of KSAC's signal.    I remember seeing KDYA 1190 showing up in the maximizer report when I worked up there.

I'm guessing she will be using Urban Choice Media's satellite delivered: Rejoice! Music Soul Food formerly owned by ABC Radio.

The owner will get some numbers, but will she make money?

It's a sad day for progressive talk in Sacramento.  I'll admit I'm guilty of not listening to KTLK down here much anymore.  I'm now more of an NPR listener now.

Good news for progressive fans though...Christine Craft is filling in at KGO all this week from 10P to 1A!  Shameless plug for my buddy!  Go Christine!

[radiovictim]

I don't mean to devalue anyone's information... but has anyone looked at the calendar?  Sounds like some April Fool's jokes are underfoot.

[Michael Rivers Kramer]

I don't mean to devalue anyone's information... but has anyone looked at the calendar?  Sounds like some April Fool's jokes are underfoot.

But April Fools day isn't until Tuesday.   

[SFSAC]

That's good news from the Good News. KFIA has/had a Gospel show but with a lackluster host and not much pub, it's lost. The music is great but the production value is at best LPFM.

[1069_KIFR]

Why not flip it on SUNDAY?!?

[TedL]

The Bee's Rachel Leibrock sought confirmation from KSAC.

She posted her results (as of Friday around 4pm) on the Bee's 21Q Blog:
http://www.sacbee.com/static/weblogs/ticket/

No call back from KSAC Owner/GM Paula Nelson. Later calls to the station got an automated announcement saying the office is closed, though the hours are stated as 8-5.

She speculates as to why the phone's going unanswered.

[TedL]

The Bee's Rachel Leibrock has confirmation from syndicated host Mike Malloy that KSAC will flip to Gospel on Monday.

http://www.sacbee.com/static/weblogs/ticket/

Lack of advertiser support for the station's programming was the reason cited. Malloy said its a situation that "most other liberal talk show format stations are experiencing–It's not a lack of audience, it's a lack of business support."

The host says his network is looking for a new outlet in Sacramento.

[surferdude3]

Monday will be a sad day for all of us in the Sacramento Area

[absurdist]

Malloy said that the numbers for the station are good, it's just the lack of advertising.  But anyone who's followed the soap opera that has been KSAC since they swiched to the progressive format knows they've had no sales department and a...  OK, I'll refran from saying freaking nutjob running the place, but definitely someone without a clue of how to make a station profitable.

Anyone know a frequency in the Sac area running more than 100 Watts that's for sale?  I'll invest.  Anyone else with me?

[absurdist]

correction - 1000 watts...